Equipment Leasing and Finance Association - Equiping Business for Success

ELFA Equipment Management LIVE!

February 23, 2021 - February 24, 2021

Virtual Conference



Virtual Conference & Exhibition

Serving Equipment Management Professionals for Over a Quarter of a Century

  • MORE SESSIONS than ever before that bring you up-to-date on a variety of asset classes
  • VIDEO EQUIPMENT TOURS enabling attendees to get invaluable insight into a variety of equipment and to see them in actual work settings.
  • FIRST CLASS VIRTUAL EXHIBITION of equipment appraisers, remarketers, and others you need to meet
  • QUALIFIES FOR ASA Re-CERTIFICATION
  • UNMATCHED NETWORKING OPPORTUNITIES in a virtual setting with your peers in the industry.

Virtual Exhibit Opportunities

A virtual exhibition will be held in conjunction with this conference. To receive more information about exhibiting, please contact Steve Wafalosky at 440-247-1060 or stevew@larichadv.com.

Sponsorship Opportunities

Sponsoring events and functions at ELFA meetings provides excellent exposure for your company and that exposure still resonates in the virtual space. Contact Steve Wafalosky at 440-247-1060 or
stevew@larichadv.com if you are interested in sponsoring any of the conference events.

Who Should Attend?

Equipment management professionals in general and this year, with the virtual accessibility and lower attendance cost, more people will be able to attend this fantstic conference than ever before!


Registration Fees

Price Description Amount
Attendee - 8 or more from a Member Company $500.00
Attendee - Member (Early Bird till Feb 9, 2021) $595.00
Attendee - Non Member(Early Bird till Feb 9, 2021) $795.00
Committee Member $295.00
Speaker - Member $295.00
Speaker - Non Member $295.00

View cancellation and other policies

Available Functions

Speakers

Carl Chrappa

Senior Managing Director
The Alta Group LLC


Carl C. Chrappa is Senior Managing Director – Asset Management Practice of Independent Equipment Company, headquartered in Clearwater, FL. He is a registered auctioneer, and a nationally (A.S.A.) and internationally (M.R.I.C.S.) tested and accredited senior equipment appraiser with over 35 years of experience.

Mr. Chrappa is uniquely qualified for this presentation, since he actively trades in equipment markets, and provides appraisals and equipment consulting services to companies throughout the world. He is also a member of NABE, and is a member of it’s Industrial/ Mfg Roundtable of which he is two term past Chair. Mr. Chrappa also serves as a panelist on the Fed Res Bank of Philadelphia’s – Livingston Survey, which semiannually forecasts macroeconomic moves in the U.S. economy.

He is a founding member and Chair Emeritus of The ELFA's Equip Mgt Com, he also serves on the Board of Directors of the CFA, he was elected and served on the ELFA’s Service Providers Steering Committee, and is a past national technical director of AACEI. Mr. Chrappa was the recipient of the ELFA’s 2010 Distinguished Service Award. He has co-authored a book entitled A Leasing Companys Guide to Equipment Management and is a regular content provider to the ELFA's web-based ELFAonline.org.

Phone (727) 796-7733
Email: cchrappa@iecvalue.com or cchrappa@thealtagroup.com


Nicholas Coscia

Equipment Manager, Asset Management Americas CT&I
DLL


Nicholas Coscia is the Equipment Manager for De Lage Landen Financial Services (DLL), working in the Construction, Transportation & Industrial (CT&I) group.

Prior to joining DLL, Nick worked People's Capital & Leasing Corp as the VP, Asset Management. Prior to that, Nick worked for CoBank as an Asset Manager. Prior to CoBank, Nick spent 6 years at Terex Corporation working in Asset Management and Crane Sales. Nick started his career at GE Capital Corporation in 2002.

Thomas Harford

SVP - Equipment Management Group
Wells Fargo Equipment Finance



Robert Herb

Vice President, Global Asset Manager, Healthcare & Clean Technology
DLL


DLL is a global vendor finance company with more than EUR 30 billion in assets. Partnering with equipment manufacturers, dealers and distributors in more than 30 countries to support their distribution channels and help grow their businesses, DLL combines customer focus with deep industry knowledge to deliver sustainable solutions for the complete asset life cycle, including retail finance, commercial finance and used equipment finance. DLL is a wholly owned subsidiary of Rabobank Group.
 
In his role with DLL, Rob Herb manages a EUR 3 billion global portfolio of healthcare and clean technology assets, consulting with manufacturers on life cycle asset management (LCAM) initiatives, driving the adoption of refurbishment and redeployment plans for capital equipment, as well as transforming selling models from traditional ownership to usage and service based.
 
Rob received his Bachelor of Arts degree in Economics from Gettysburg College and his Masters of Business Administration from LaSalle University.

Elizabeth Jaramillo

Vice President - Asset Management/New Business Support
Key Equipment Finance



Mark Loken

Vice President, Credit
Farm Credit Leasing


Mark Loken is Vice President, Credit for CoBank - Farm Credit Leasing. Mr. Loken is responsible for Credit, Portfolio, and Asset Management functions at Farm Credit Leasing. He has over 20 years of equipment finance experience in various roles, including credit underwriting, sales, asset management and portfolio. Prior to joining Farm Credit Leasing in March 2016, Mr. Loken spent two years at Cisco Capital and fourteen years at TCF Equipment Finance. He received a bachelor's degree in Finance and Economics from the University of Wisconsin - Whitewater and a Masters of Business Administration from the University of St. Thomas.

Robert Mercogliano

Strategic Account Manager - Financial Services
Bidadoo


Bob Mercogliano, Managing Director and Head of EFG Asset Management Group, ABL Equipment Finance Group
 
Bob is currently the Head of Asset Management for STRH’s Equipment Finance & Leasing Group (EFG). Bob has 30 years of Asset Management experience with expertise in managing and evaluating transportation, manufacturing, technology and healthcare assets.
 
Background and Experience Bob has held several positions during his career in Asset Management, Pricing, and Portfolio Management. Prior to joining STRH in 2014, Bob worked as the Global Head of Asset Management for the Project Structured Finance Group of Siemens Financial Services for 18 years. He currently sits on and is a former chairman of the Equipment Leasing and Finance Association’s Asset Management Committee.
        
Education
Bob received a B.S. in International Business Management from Fairleigh Dickinson University.
 
SunTrust Equipment Finance & Leasing Corp. (STEFL)
Is one of the nation’s top ten bank-owned equipment finance companies, with $5Bn in assets.  STEFL finances any type of business equipment, supporting transactions from $250,000, with the ability to originate large deals that are partially held with a portion sold to select investors. We offer a variety of debt and tax leasing structure, customized to help with capital conservation, cash flow management, asset flexibility and the efficient use of tax benefits. We are a full-service secured equipment lender leveraging our equipment management knowledge, and understanding of asset values, market dynamics and asset growth strategies to help our clients acquire, finance and manage their equipment needs. STEFL is headquartered in Atlanta with a nationwide client base.

James Merz

SVP - Head of Equipment Management
Fifth Third Bank



Thomas Monroe

SVP, Asset Management
ATEL Capital Group


Thomas Monroe

Senior Vice President - ATEL Equipment Services

Thomas P. Monroe, Jr. joined ATEL as a portfolio manager in the asset management department. In 2004, Mr. Monroe was named Senior Vice President of ATEL Equipment Services. In this function, Mr. Monroe manages ATEL's asset management department, which is responsible for residual valuation, due diligence, equipment inspections and negotiating renewal and remarketing for ATEL's portfolio. Prior to joining ATEL, Mr. Monroe was employed by GE Capital for 6 years as a portfolio manager in the computer leasing division. Mr. Monroe holds a Bachelor of Arts from the University of California, Berkeley, and an M.B.A. from the University of Notre Dame.

Christopher Nugent

Managing Director
Bluechip Asset Management LLC


Mr. Nugent is Managing Director of Bluechip Asset Management, an appraisal and asset management services company. Mr. Nugent has over 25 years of experience in valuation, leasing, and financial services, focusing on equipment appraisal, residual management, asset remarketing, and portfolio management, including positions with Key Equipment Finance, Babcock & Brown, Comdisco, US Leasing, and other companies. Mr. Nugent has equipment management expertise in IT, healthcare, technology, semiconductor, energy, business equipment, construction equipment, and a variety of other industries, and has managed staff and transactions in the US, Europe, and Asia.
 
Mr. Nugent is an Accredited Senior Appraiser of the American Society of Appraisers. He holds a BA in Statistics from the University of California, Berkeley, and an MBA from Santa Clara University.


Ralph Petta

President and CEO
Equipment Leasing and Finance Association


Ralph Petta is the President and CEO of the Equipment Leasing and Finance Association (ELFA), the premier trade association representing 550+ member organizations in the $1 trillion equipment finance sector. Mr. Petta leads the organization in executing its mission to foster business development, deliver industry information and analysis, provide educational opportunities and advocate for the industry. He is also President of the Equipment Leasing & Finance Foundation, which is dedicated to inspiring thoughtful innovation and contributing to the betterment of the equipment leasing and finance industry.

Mr. Petta, an authority in the business of equipment finance, has been with the association since 1987. Before assuming the role of President and CEO in January 2016, he served as Chief Operating Officer for six years, providing coordination, direction and oversight of ELFA programs and services designed to add value to the association's member organizations. Prior to that, he served as Interim President. From 1987 to 2010 he was Vice President-Research & Industry Services, managing ELFA's information, benchmarking and market research initiatives. Throughout his career at ELFA, Mr. Petta has assumed leadership roles in virtually all functional areas within the organization, including governance, membership marketing, communications, business and professional development, state advocacy and the association's affiliated Foundation.

He is often quoted in industry trade publications and is a frequent speaker about the role of equipment finance in the U.S. economy and trends and developments in the equipment finance sector.

Mr. Petta is a member of the American Society of Association Executives (ASAE), as well as ASAE's Key Industry Association Committee (KIAC).  He completed the ASAE/University of Maryland College of Business and Management executive development certificate program in association management. He also was selected for and participated in the ASAE Future Leaders Conference. Mr. Petta is a member of the Exchequer Club of Washington, DC.

Before joining ELFA, Mr. Petta worked for nine years in the office of United States Senator Sam Nunn, serving in a variety of professional capacities. He was Senator Nunn's legislative assistant when he left to join the association. Mr. Petta graduated from Syracuse University, earning a B.A. degree in political science.  

Rick Pierman

SVP - Strategic Operations
Crestmark Equipment Finance, a division of MetaBank



Jane Rethmeier

CEO
Harbor Capital Leasing, Inc.


Ms. Rethmeier has been with Harbor Capital since the company's inception in 2000, as Mishawaka Leasing, and has over 30 years of leasing experience with a focus on asset management, remarketing, tax and lease accounting.  Prior to joining Harbor Mishawaka, Jane was with Capital Associates International, Inc. where she was responsible for establishing residual values and end of lease activities.  

Joseph Santora

Managing Partner
Irontrax


Joe Santora has spent the last 12 years building Irontrax into a reputable partner for financial institutions, equipment managers and construction professionals who seek accurate valuation and sales of machinery and equipment.  His deep relationships in the market, coupled with his true third-party viewpoint, have yielded consistent spot-on valuations for clients.
 
Irontrax specializes in asset management; consulting, appraisal, and the remarketing of bank-owned construction, transportation, and mining equipment.  Irontrax also consults for lease-end negotiations, workouts, and litigations.  Irontrax has entered into Master Services Agreements with many of the major financial institutions.  
 
Joe walked in the shoes of his clients, prior to establishing Irontrax.  He was an Asset Manager at First Merit Bank (Akron, Ohio) where he established bank policy for the Equipment & Leasing & Finance Division and instituted the use of an approved appraiser list.  In addition, he has held roles with Ritchie Bros. Auctioneers, the world’s largest auctioneer of unused and used heavy equipment and trucks, and Insight Auctioneers (Sebring, Florida).  
 
Well-known throughout the industry, Joe has been published in several financial and construction trade publications and has served on numerous committees for the Ohio Contractors Association. He currently is a member of the American Society of Appraiser’s International MTS (Machinery & Technical Specialties Discipline) Committee, which establishes appraisal policies, standards and education on an international level.  Joe is also the Founder/Chairman of American Society of Appraisers Annual Equipment Valuation Conference.
 
Joe recently presented at the American Society of Appraisers 2014 International Appraisers Conference and Annual Equipment Leasing & Finance Association (ELFA)’s Equipment Management Conferences in both 2012 and 2014.
 
He earned his Accredited Senior Appraiser (ASA) designation from the American Society of Appraisers in 2007 and has completed the Uniform Standards of Professional Appraisal Practice (USPAP), along with numerous continuing education courses.  Joe is a graduate of The University of Akron (Marketing, 1995), and is also a Phi Sigma Kappa alumnus.
 
Always an advocate for his community, Joe has volunteered for organizations including the Catholic Diocese, Providence House, St. Augustine’s Food Bank, Camp Cheerful, and is currently active with Rainbow Babies & Children’s Hospital.  Joe lives in Cleveland, Ohio with his wife and two children.
 
 

Kevin Sensenbrenner

SVP/Senior Managing Director, Head of Asset Management
Stonebriar Commercial Finance


Kevin Sensenbrenner is SVP and Senior Managing Director of Asset Management, with direct management responsibility for all asset valuation, lease portfolio management, and remarketing activities.

Kevin began his career in 1998 as a commercial and industrial machinery and equipment (M&E) and real estate appraiser with AccuVal Associates. He was responsible for Co-Managing AccuVal's M&E appraisal practice. At AccuVal, Kevin gained extensive experience appraising domestic and international large industrial/manufacturing facilities, such as: steel and paper mills, metal fabrication and automotive assembly plants, chemical/petroleum processing plants, carpet manufacturers, food processing facilities, printing operations, and energy related assets.

Sensenbrenner began his Asset Management career at AIG Commercial Equipment Finance (AIG CAF) in 2006 as Vice President and Senior Asset Manager. His responsibilities increased successively and ultimately included all asset management functions for AIG Investments and AIG CAF portfolios. At AIG, Kevin valued and managed a diverse portfolio, with assets in manufacturing, transportation, oil and gas, mining, construction, marine, rail, and technology industries, as well as real estate assets.

Prior to joining SCF in 2015, Mr. Sensenbrenner led an equipment management valuation team overseeing Wells Fargo Equipment Finances $29.5 billion portfolio, with responsibility for commercial bank, corporate bank, capital markets, marine, energy, and rail business verticals.

Kevin is a Senior ASA appraiser and has served as an ELFA Equipment Management Committee member since 2007.

Frederick Wetzel

Vice President, Asset Management



Wade Whitenburg

Strategic Accounts: Finance & Insolvency Management
Ritchie Bros.



Sponsors

FAQs

General Information

ELFA 2021 Equipment Management LIVE! is an innovative virtual event that will deliver value to the entire ELFA membership. This isn’t just another video conference. We’ll use cutting-edge technology tools to learn—and network—together. We can’t wait to show you our interactive virtual platform featuring unique opportunities you’ve never experienced at an ELFA event. Get ready for top-notch programming, lower registration fees, no hotel and travel costs—all designed to help ELFA members come together as a community to create connections, share insights and prepare for what’s coming next.
This exciting event will be held February 23-24, 2021.
Equipment management professionals in general and this year, with the virtual accessibility and lower attendance cost, more people will be able to attend this fantstic conference than ever before!
Yes. You won’t want to miss our multimedia exhibit hall, featuring first-rate solutions for the equipment finance industry. From live presentations to Q&A sessions, you’ll discover the latest resources for your business.
You’ll have multiple opportunities to expand your professional network, engage with other attendees and create lasting connections at ELFA 2020 Business Live! A number of unique networking opportunities are available to you from within the virtual conference platform, from online lounges to other virtual gathering spots. Highlights include:
  • Head to the networking lounges to chat with your peers about industry hot topics or continue the dialogue from sessions. The conference will feature a variety of lounges where attendees can network, with chats focused on best practices in specific areas.
  • Engage in private 1:1 chats with other attendees at any time throughout the event.
  • Participate in group chats within sessions to exchange thoughts with other attendees on the topics at hand.
  • Visit the virtual exhibit hall to network with industry service providers. Attendees can engage in private 1:1 chats with exhibitors and also participate in private “in-booth” group chats with exhibitors and other attendees. In addition, exhibitors have the ability to schedule and conduct 1:1 video chats within the platform.
  • Exchange emails with individual attendees.
You’ll experience stellar keynotes, top-notch and highly focused breakout sessions, interactive networking, an online exhibit hall…and you’ll even have some fun! You and your staff will enjoy multiple opportunities to learn and connect with your colleagues—and get ready for what’s coming next.
  • No plane tickets or hotel rooms needed. You can attend from anywhere.
  • Drastically discounted registration fees and expanded content make it easier for you and your employees— representing a wide range of job responsibilities and experience levels—to attend.
  • Expand your professional network with formal and informal virtual networking.
  • Focus on the issues that matter to you through targeted sessions and interactive discussions with experts.
  • Sessions will be recorded and you'll have access to them for a full year. Join us in real-time or watch sessions on-demand.
  • Visit the multimedia exhibit hall to discover solutions for your business.
The ELFA Board of Directors and professional staff have been monitoring the COVID-19 pandemic. As always, the safety of our members, event participants, community and staff are our top priority. After talking to members and weighing a number of factors, we believe the decision to hold a virtual event instead of an in-person Equipment Management Conference is in the best interest of everyone involved.
  • $595 for Members
  • $795 for Non-members
Registration is for the entire virtual event. No partial registration is available. The full registration fee is payable in advance in U.S. funds. No registrations will be considered complete until payment is received.
Yes! If your company is an ELFA member and sending 8+ people from your company, please contact Janet Fianko at jfianko@elfaonline.org to register at the bulk rate of $500 for 8 or more people.
Unfortunately no. The registration fee allows for access on both days.

Virtual Exhibitor Information

As an exhibitor purchasing one booth, you will receive 2 complimentary registrations with your booth purchase. As many colleagues as you would like are welcome to attend the event at the registration rate of $595 for members and $795 for non-members. In addition, if you plan on having 8+ people attend from your company, you will receive a discount for “bulk” registration. The threshold for bulk registration is 8+ attendees, so in an exhibitor’s case, that would be 2 complimentary attendees and 6 paid, to receive Bulk Pricing.
Yes, the booth complimentary registrations include access to the general and breakout sessions, as well as all the networking forums. No extra fees.
Once the Exhibitor Prospectus comes out, this will be answered in more detail. But in short, you will provide images, logos, banners and videos to our virtual platform provider who will build your booth for you. The cost of the booth build is included in your exhibitor fee. The virtual provider will build your booth and 2-3 weeks after the content is provided, you will be given a link to approve your booth or make changes.

Virtual Conference Information

After you register for the virtual event you will receive a separate email a week or so prior to the conference with your own personalized link to gain access to the virtual conference. Please note the conference virtual platform will not be accessible until 3-5 business days before the conference dates.
You’ll have multiple opportunities to expand your professional network, engage with other attendees and create lasting connections at ELFA 2021 Equipment Management LIVE! A number of unique networking opportunities are available to you from within the virtual conference platform, from online lounges to other virtual gathering spots. Highlights include:
  • Head to the networking lounges to chat with your peers about industry hot topics or continue the dialogue from sessions. The conference will feature a variety of lounges where attendees can network, with chats focused on best practices in specific areas.
  • Engage in private 1:1 chats with other attendees at any time throughout the event.
  • Participate in group chats within sessions to exchange thoughts with other attendees on the topics at hand.
  • Visit the virtual exhibit hall to network with industry service providers. Attendees can engage in private 1:1 chats with exhibitors and also participate in private “in-booth” group chats with exhibitors and other attendees. In addition, exhibitors have the ability to schedule and conduct 1:1 video chats within the platform.
  • Exchange emails with individual attendees.
It's an online event that mimics many of the qualities of an in-person event. On the ELFA 2021 Equipment Management LIVE! virtual platform, attendees can move around the conference hall, clicking from one virtual area to the next. You can also connect with other attendees for networking and discussion, visit a multimedia exhibit hall, stop by a help desk with any questions, and go back and watch recorded sessions, available immediately and posted for up to six months after the event.
Some members have asked about firewall and/or videoconference access issues. The virtual platform for ELFA 2021 Equipment Management LIVE! is user-friendly and is not hosted on the Zoom video conferencing platform. You should not encounter access issues once you receive your personalized ELFA Equipment Management Live conference link several days before the event. However, it never hurts to check your system using this System Check a few days before the event to make sure you can access the platform and make any adjustments necessary.
No. The platform is not mobile-friendly. Please access the platform with your desktop or laptop computer.


If you would like information on exhibiting at this conference, please contact Steve Wafalosky at stevew@larichadv.com or 440.247.1060.



If you would like information on exhibiting at this conference, please contact Steve Wafalosky at stevew@larichadv.com or 440.247.1060.



If you would like information on exhibiting at this conference, please contact Steve Wafalosky at stevew@larichadv.com or 440.247.1060.



If you would like information on exhibiting at this conference, please contact Steve Wafalosky at stevew@larichadv.com or 440.247.1060.



If you would like information on exhibiting at this conference, please contact Steve Wafalosky at stevew@larichadv.com or 440.247.1060.



If you would like information on exhibiting at this conference, please contact Steve Wafalosky at stevew@larichadv.com or 440.247.1060.



If you would like information on exhibiting at this conference, please contact Steve Wafalosky at stevew@larichadv.com or 440.247.1060.



If you would like information on exhibiting at this conference, please contact Steve Wafalosky at stevew@larichadv.com or 440.247.1060.



If you would like information on exhibiting at this conference, please contact Steve Wafalosky at stevew@larichadv.com or 440.247.1060.



If you would like information on exhibiting at this conference, please contact Steve Wafalosky at stevew@larichadv.com or 440.247.1060.



If you would like information on exhibiting at this conference, please contact Steve Wafalosky at stevew@larichadv.com or 440.247.1060.



If you would like information on exhibiting at this conference, please contact Steve Wafalosky at stevew@larichadv.com or 440.247.1060.



If you would like information on exhibiting at this conference, please contact Steve Wafalosky at stevew@larichadv.com or 440.247.1060.



If you would like information on exhibiting at this conference, please contact Steve Wafalosky at stevew@larichadv.com or 440.247.1060.



If you would like information on exhibiting at this conference, please contact Steve Wafalosky at stevew@larichadv.com or 440.247.1060.

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