ELFA - Equipment Leasing and Finance Association - Equipping Business for Success

ELFA Equipment Management Conference & Exhibition LIVE!

February 23 - February 24, 2021
Virtual Conference

ELFA Equipment Management Conference & Exhibition LIVE!

February 23 - February 24, 2021
Virtual Conference

ELFA Equipment Management Conference & Exhibition LIVE!

February 23 - February 24, 2021

Virtual Conference



Virtual Conference & Exhibition

Registered Attendees:

Welcome to ELFA 2021 Equipment Management LIVE!. We are excited for a wonderful virtual conference. Registered attendees may enter the conference through the link below.

To log-in to the event, copy and paste this link into Google Chrome: https://2021emclive.elfaonline.org/s/elfa-2021/home.


Should you run into firewall or VPN issues, try accessing the event from your personal laptop/computer.
We also have a short orientation video for an overview of the virtual platform:

Are you ready for ELFA 2021 Equipment Management LIVE!?

We have a lot in store for you: high-quality concurrent sessions, outstanding general sessions, fantastic exhibitors, networking opportunities and MORE. But first, let's check your connection.

All registered attendees will receive a separate email on Feb. 22 with your own personalized link to gain access to the virtual conference. You will receive a reminder the morning of the conference. Please note the conference virtual platform will not be accessible before the conference dates.

Please use this BigMarker System Check to ensure you will not have any issues accessing the platform. If you need further technical assistance, please contact Will Marin at elfainfodesk@gmail.com. The virtual platform for ELFA 2021 Equipment Management LIVE! is user-friendly and you should not encounter any issues accessing it. However, it never hurts to check your system.

Here are some other tips to help eliminate any issues you might have connecting to the conference:

  • Position yourself in a place with consistent, high speed internet.
  • Turn off VPNs and strict corporate firewalls. These throttle upload speed, causing lag, and can potentially block audio and video streams.
  • Use a desktop/laptop computer. The platform is not mobile-friendly.
  • Use Firefox or Chrome. These browsers are optimal for the platform.

Registration Discount!

Conference registration page sponsored by: InPlace Auction

Register for ELFA 2021 Equipment Management LIVE!, February 20-22, 2022 and receive a $180 discount on your registration for the 2022 Equipment Management Conference!

That's Right! Anyone who registers for the ELFA 2021 Equipment Management LIVE! virtual event, automatically receives a $180 discount on registration for the 2022 Equipment Management Conference, scheduled for February 13 – 15, 2022 at the Westin La Paloma Resort in Tucson, AZ. So, don't wait....register TODAY for this fantastic virtual event!

Sponsorship Opportunities

Sponsoring events and functions at ELFA meetings provides excellent exposure for your company and that exposure still resonates in the virtual space. Contact Steve Wafalosky at 440-247-1060 or
stevew@larichadv.com if you are interested in sponsoring any of the conference events.

Who Should Attend?

Equipment management professionals in general and this year, with the virtual accessibility and lower attendance cost, more people will be able to attend this fantstic conference than ever before!

Virtual Exhibit Opportunities

A virtual exhibition will be held in conjunction with this conference. To receive more information about exhibiting, please contact Steve Wafalosky at 440-247-1060 or stevew@larichadv.com.


Registration Fees

Price Description Amount
Attendee - 3 or more from a Member Company $500.00
Attendee - Member (Early Bird Extended) $595.00
Attendee - Member Early Bird (Extended) $595.00
Attendee - Non Member (Early Bird Extended) $795.00
Committee Member $295.00
Speaker - Member $295.00
Speaker - Non Member $295.00

View cancellation and other policies

 

ELFA 2021 Equipment Management LIVE! Schedule of Events

Below is the general schedule of events. Specific sessions with descriptions and speakers are included in the conference brochure, found under the "Download Full Brochure" link on the left. Please note, all conference times are based in the Eastern Time zone.

 

Tuesday, February 23rd

All times are listed in Eastern Time

11:00am - 12:15pm Opening General Session

12:15 - 12:45pm EXHIBIT HALL

12:45 - 1:45pm Concurrent Breakout Sessions, Block #1

1:45 - 2:00pm Equipment Walk Around - Video Tours & Commentary

  • Choose from one of three 15 minute video tours!
 
 
2:00 - 2:30pm EXHIBIT HALL

2:30 - 3:30pm Concurrent Breakout Sessions, Block #2

3:45 - 4:45pm Concurrent Breakout Sessions, Block #3

4:30 - 5:00pm EXHIBIT HALL

5:00 - 5:30pm Closing General Session

5:30 - 6:00pm VIRTUAL RECEPTION

 

Wednesday, February 24th

11:00am - 12:15pm Welcome to Day 2 General Session & Keynote Speaker

12:15 - 1:00pm EXHIBIT HALL

1:00 - 2:00pm CLOSING VIRTUAL RECEPTION

Available Functions

Speakers

Raffi Aharonian



Raffi has been with Rouse Services since 2012 and has responsibility for the Rouse Appraisals division. 
 
After years of operating as a family owned business, in December 2020 Rouse was wholly acquired by Ritchie Bros.  With that transaction, Rouse brings 100 years of service to the construction equipment and transportation industries and is widely recognized as the leader in current market values, estimated residual values, remarketing support, and fleet management analytics.
 
In 2020, Rouse's Appraisal division performed valuations of rental and dealer fleets in North America and the United Kingdom comprising over $45 billion of equipment - all in support of financial underwriting processes.
 
Mr. Aharonian has more than fifteen years of experience in asset valuation, development and management of proprietary databases, and financial statement auditing & analysis. 
 
His experience includes the oversight of over $45 billion of annual equipment appraisals and liquidation analyses across the United States, Canada, and the United Kingdom.  He regularly interfaces with key industry stakeholders (lenders, equipment owners, OEMs, private equity firms, audit firms, debt advisory groups, etc.) to provide support for valuations and to share regular, data-based market updates specific to the equipment industry.
 
 
 

Richard Berkemeier


American Society of Appraisers


Dennis Bolton II

Head of North America Equipment Finance
Gordon Brothers Equipment Finance


Dennis Bolton is a Managing Director in Gordon Brothers' Commercial and Industrial Division. In his role, Dennis is responsible for assisting and advising clients in all aspects of equipment management, evaluating remarketing methods for various types of industrial equipment as well as sourcing and facilitating large equipment deals in a multitude of sectors including construction, mining, oil & gas, energy, aviation, marine, trucking and rail.  He also performs machinery and equipment analyses and valuations as part of multi-asset equity investments.
 
Dennis has over thirty years of experience in industrial machinery and equipment, valuation, remarketing, remediations and inventory management.  His equipment finance experience is extensive building and managing some of the largest equipment finance portfolios, work-out and equipment management teams.   Before joining Gordon Brothers, Dennis was Head of the Equipment Management Group at Wells Fargo Equipment Finance and Wachovia Equipment Finance.  Previously, he was Senior Vice President and Remarketing Manager for Banc of America Leasing.
 
Dennis earned his BS in Economics from Bentley University and is a senior accredited appraiser in the American Society of Appraisers (ASA) and a member of the National Business Aviation Association (NBAA) and Turnaround Management Association (TMA).  Dennis was active in the ELFA Equipment Management Committee from 2000-2010 including serving as committee chair and was also a contributor to the Marine and Aviation segments of the Equipment Lease Foundation Transportation Series. He has presented and written numerous articles on topics including equipment management, portfolio management, oil and gas, mining, energy, corporate and commercial aircraft and marine.

Carl Chrappa A.S.A, M.R.I.C.S., I.F.A

Senior Managing Director
The Alta Group LLC


Carl C. Chrappa is Senior Managing Director - Asset Management Practice Leader of The Alta Group, LLC, headquartered in Clearwater, Florida. He is a registered auctioneer, recognized expert witness, and nationally (A.S.A.) as well as internationally (M.R.I.C.S.) tested and accredited senior equipment appraiser with over 45 years of experience.

Mr. Chrappa is uniquely qualified to author this article, since he actively trades in global equipment markets, and provides appraisals and equipment consulting services to companies throughout the world. He is also a member of the National Association for Business Economics (NABE), where he was elected to serve two-terms as Chair of the Association’s Industrial/ Manufacturing Roundtable. Since 2009 Mr. Chrappa has served as a panelist on the Federal Reserve Bank of Philadelphia’s - ‘Livingston Survey,’ which twice a year forecasts macroeconomic moves in the U.S. economy. He also serves on the Institute for Supply Management’s (ISM) monthly PMI survey panel.

He is Chair Emeritus and a founding member of The Equipment Leasing and Finance Association's Equipment Management Committee, also serves on the Board of Directors of the Secured Finance Network (fka CFA). He has served on the ELFA’s Service Providers Steering Committee, and is a past national technical director of the American Association of Cost Engineers. Mr. Chrappa received the ELFA’s Distinguished Service Award in 2010. In addition, he co-authored a book entitled A Leasing Company's Guide to Equipment Management and is the author of several columns devoted to equipment management as well as being a regular content provider to the ELFA's web-based ELFAonline.org. He has given numerous presentations at professional and trade association meetings and seminars throughout the United States, Europe and South America, and has been interviewed and quoted by such news media as The Wall Street Journal, the L.A. Business Times, TheStreet.com, CNBC MoneyLine, and NPR radio. Mr. Chrappa is a graduate of the University of Massachusetts at Amherst.

The Alta Group, LLC, 2451 McMullen Booth Road, Suite 305 - Clearwater, FL 33759
Phone: (727) 796-7733
Email: cchrappa@thealtagroup.com

James Comerford


Comerford & Orlando Forklifts


As Founding Partner of CO Forklifts (COF), Jim Comerford has over 15 years of experience in the wholesale forklift industry. In February 2015, he and partner Steve Orlando formed COF, a full-service forklift wholesaler, providing lease valuations, end of lease inspections, freight, storage, consignment, and purchasing of off-lease forklift assets. COF specializes in assisting banks and non-bank leasing companies with enhancing their material handling portfolios.

Through his many years of experience and relationship building, Jim has established a diverse, customer base worldwide. This broad customer base provides Jim with a unique ability to sell a wide range of off lease material handling assets both domestically and abroad. Utilizing the latest technology platforms, Jim has also developed a wide-reaching remarketing network. He is also a partner in EZ-CR, the first of its kind digital condition report application, designed to streamline the condition report process for banks and OEM dealers.

Jim and his family reside in Cleveland, Ohio. He is a Buffalo, New York native and Buffalo Ambassador for life!

Nicholas Coscia

Equipment Manager, Asset Management Americas CT&I
DLL


Nicholas Coscia is the Equipment Manager for De Lage Landen Financial Services (DLL), working in the Construction, Transportation & Industrial (CT&I) group.

Prior to joining DLL, Nick worked People's Capital & Leasing Corp as the VP, Asset Management. Prior to that, Nick worked for CoBank as an Asset Manager. Prior to CoBank, Nick spent 6 years at Terex Corporation working in Asset Management and Crane Sales. Nick started his career at GE Capital Corporation in 2002.

Lee Danhauer

Vice President, Finance and Insolvency Appraisal Group


Lee M. Danhauer, VP, Appraisal Services, for Ritchie Bros. has over 27 years of experience in the auction, appraisal, and industrial machinery profession. Lee has performed thousands of machinery and equipment appraisals for financial, commercial, and industrial uses, serving leading financial institutions, regional banks, private equity groups, leasing companies, manufacturers, distributors, and wholesalers. Additionally, he has past experience in equipment purchasing and strategic target marketing for industrial auctions and liquidations. Lee’s experience in the appraisal of machinery and equipment includes a broad range of equipment types.

Kevin Davis

Operations
TFS Recovery Inc.


Kevin Davis is the President and CEO of TFS Recovery, Inc. In 1992, Kevin started working as an independent recovery agent, repossessing vehicles for local car lots and dealerships. Finding it difficult to keep up with the rising needs of his clients, Kevin added additional agents and started TFS Recovery. For years, he focused on consumer-based asset recovery, primarily cars and trucks, with the occasional motorcycle, boat, or RV.

By 1998, TFS Recovery exited the consumer recovery market to focus on commercial asset repossessions. They have used their extensive knowledge and experience to successfully recover thousands of machines, vehicles, and others for leasing companies and banks, making them one of the only 100% commercial recovery businesses that offer DIRECT nationwide service without forwarding the placements to a local agency. In 2021, TFS Recovery offers a large array of services to commercial lenders…repossession, remarketing, asset remediation, field visits, inspections, transportation, and investigations.

Lance Deng

VP, Mobility and Transportation
Plug Power Inc


Lance Deng joined Plug Power as Vice President, Mobility & New Markets Development in 2019, bringing global executive management experience in business development, marketing, and sales.

His most recent previous experience included multiple executive roles during seven years at a world-leading advanced propulsion Li-ion battery solutions provider - Microvast for electric commercial vehicles and grid-tie energy storage, including VP Business Development and VP Corporate Strategy. Mr. Deng has led teams to deliver multiple high-profile E-commercial vehicle projects globally and has successfully established operations in the US, UK, and Germany.

Jon Ellis

Vice President, Alternative Energey
Pathward Commercial Finance


Jon joined Crestmark in 2019 as vice president, alternative energy and is responsible for new business development across renewable energy disciplines. Based in North Carolina, he reports to Crestmark President, Mick Goik.
Jon came to Crestmark with over 25 years of finance industry experience and a background in renewable energy. Previous to joining Crestmark, he served as chief financial officer and director of project finance for ReNew Petra Integrators, LLC. There he led efforts to promote the strategic development for institutional tax equity and sponsor equity partnerships. He was also responsible for construction financing and traditional and USDA permanent debt solutions for solar and bioenergy projects - which included financial modeling and structuring, legal documentation and negotiations, with leadership or participation in securing over $100 million in portfolio assets.
Previously, Jon served as project finance manager for SunEnergy1, LLC; chief operations officer and vice president, regional correspondent lender for United Partners Bank; vice president, regional correspondent lender for Silverton Bank; chief financial officer for Overhead Door Company of Charlotte; vice president, commercial lending officer for Branch Banking and Trust Company; and vice president, relationship manager for PNC Bank. He has also served as an independent contractor and financial consultant, providing financial modeling and evaluation for real estate firms, finance companies, and solar developers for more than ten years.
Jon earned a bachelor's degree in business and psychology from University of Pittsburgh and a Master of Business Administration from University of Pittsburgh - Joseph M. Katz Graduate School of Business.

Andrew Falcone

Vice President
Railroad Financial Corporation


Andy Fishburn CLFP

VP, Federal Government Relations
Equipment Leasing and Finance Association


Andy Fishburn is the Vice President of Federal Government Relations for the Equipment Leasing and Finance Association (ELFA), the premier trade association representing 575+ member organizations in the $1 trillion equipment finance sector.

Mr. Fishburn joined ELFA in September 2012. He directs and operates all aspects of the association’s federal relations strategy and the engagement of members in political programs.

Fishburn has focused on legislative, financial and tax policy matters throughout his distinguished career within the Department of Treasury and the U.S. Congress. He served in legislative affairs positions and as senior advisor to four Secretaries of the Treasury, including as a Deputy Assistant Secretary under Secretaries John Snow and Henry Paulson. During 2010 and 2011, he served on the staff of the U.S. Senate Committee on Finance and worked for Sen. Max Baucus (D-Mont.) on tax policies such as bank taxation, tax administration, oversight of the IRS, tax extenders and small business tax issues. Most recently, he was the Director of Legislative and Intergovernmental Affairs at the U.S. Mint, acting as the Bureau’s lead legislative strategist and congressional liaison.

He has a B.S. in environmental studies from the University of Michigan and a Master of Public Affairs from Indiana University.

Anthony Gordon ASA

Director of Asset Management and Remarketing
Farm Credit Leasing



Anthony Gordon is the Director of Asset Management & Remarket for CoBank - Farm Credit Leasing. Mr. Gordon is responsible for Asset Management and Remarketing functions at Farm Credit Leasing. He received his accredited Senior Appraiser designation from the American Society of Appraisers in 2011. Mr. Gordon was raised on a family farm and has over 30 years of agricultural equipment finance experience in various roles, including asset management, asset remarketing, credit underwriting, sales, foreclosure and portfolio management. Prior to joining Farm Credit Leasing in December  2017, Mr. Gordon spent a year at Heritage Bank NA, fifteen years at DLL Finance Food & Ag and fourteen years with Agricredit Acceptance Co. He studied finance at Drake University, Des Moines, IA and received a bachelor's degree in business administration from  Graceland University – Lamoni, IA.

Anthony Gordon ASA

Director of Asset Management and Remarketing
Farm Credit Leasing



Anthony Gordon is the Director of Asset Management & Remarket for CoBank - Farm Credit Leasing. Mr. Gordon is responsible for Asset Management and Remarketing functions at Farm Credit Leasing. He received his accredited Senior Appraiser designation from the American Society of Appraisers in 2011. Mr. Gordon was raised on a family farm and has over 30 years of agricultural equipment finance experience in various roles, including asset management, asset remarketing, credit underwriting, sales, foreclosure and portfolio management. Prior to joining Farm Credit Leasing in December  2017, Mr. Gordon spent a year at Heritage Bank NA, fifteen years at DLL Finance Food & Ag and fourteen years with Agricredit Acceptance Co. He studied finance at Drake University, Des Moines, IA and received a bachelor's degree in business administration from  Graceland University – Lamoni, IA.

Andrew Guild

Owner
Machine Maxx USA LLC


Andrew Guild is Sales Manager of National Warehouse Equipment, a forklift and material handling reseller based in Cleveland, OH with warehousing in Montgomery, AL as well.  

Andrew has been with National Warehouse Equipment for four years and has grown sales every year, hired new salespersons, and expanded the company’s geographical reach. Andrew’s day-to-day responsibilities include sourcing, pricing, marketing, and shop operations.

 

Andrew received a bachelor’s degree in 2005 and an MBA in 2009 from John Carroll University. In his spare time he enjoys backpacking in the eastern mountains, cycling, and reading American history. He has also been known to teach business classes at his alma mater. Andrew is married and lives in University Heights, OH.


Thomas Harford

SVP - Equipment Management Group
Wells Fargo Equipment Finance


Thomas Harford oversees the Equipment Management Valuation team at Wells Fargo Equipment Finance (WFEF). WFEF provides competitive fixed- and floating-rate loans and leases covering a full range of commercial equipment for businesses in the United States and Canada. Based in Chicago, Thomas’ current team of equipment valuation managers and collateral equipment management specialists is responsible for managing WFEF equipment valuations supporting Capital Markets, Commercial/Corporate Banking, Corporate Aircraft, Specialty Industries, Surface Transportation and Canadian portfolios.  
 
Prior to his current role, Thomas led Wells Fargo’s Equipment Management Valuation team with direct management responsibility for equipment valuations within Wells Fargo’s Vendor, Canadian, Construction and Business Banking Group business portfolios.  
 
Before joining Wells Fargo in 2013, Thomas spent 10 years at Banc of America Leasing in management roles within the Equipment Management Group with responsibility for its Vendor lease portfolio as well as their Healthcare portfolio. Prior experience included equipment management roles at the Royal Bank of Scotland, National City Leasing, Sanwa Business Credit Corporation and The LINC Group.
 
Mr. Harford holds a B.S./B.A. in Finance and Economics from University of Wisconsin- LaCrosse. He is a member in the American Society of Appraisers and currently serves on the Equipment Leasing and Finance Association’s Equipment Management Committee.   

Jay Heimbach

Partner
Tiber Creek Group


Jay Heimbach joined Peck Madigan Jones following his service as the Special Representative of the World Bank Group to North America, Australia, New Zealand and Israel. In this role, Jay worked closely with the President of the World Bank on managing the relationships between the senior leadership of the Bank and key donor governments.
Jay has spent more than twenty years in Washington, working in two White Houses, the US Senate, and in both the non-profit and private sectors. Prior to his tenure at the World Bank, he was the Senior Director for North American Government Affairs for Bono's ONE Campaign. There he led a bipartisan team that focused on foreign policy and appropriations. In the Obama White House, he was Special Assistant to the President for Legislative Affairs, focusing on energy, environmental, agricultural and manufacturing issues in the US Senate. As a member of the original Legislative Affairs team, he worked on the American Recovery Act, the Dodd-Frank Act, and the Affordable Care Act.
He previously served in the Clinton White House in the Office of Legislative Affairs, where he worked on the Telecommunications Act of 1996, and the Chief of Staff's office, where he served as the Policy Director to the Deputy Chief of Staff. In the Senate, Jay was the first Chief of Staff to Senator Sherrod Brown (D-OH). He has also served in senior roles at the Federal Communications Commission, advocacy firms representing Fortune 100 companies, and has advised and volunteered on political campaigns at federal, state and local levels.
He received his JD from Boston University School of Law and is a member of the Massachusetts Bar.

Robert Herb ASA

Head of Global Asset Management, Healthcare, Technology & Office Equipment
DLL


DLL is a global vendor finance company with more than EUR 30 billion in assets. Partnering with equipment manufacturers, dealers and distributors in more than 30 countries to support their distribution channels and help grow their businesses, DLL combines customer focus with deep industry knowledge to deliver sustainable solutions for the complete asset life cycle, including retail finance, commercial finance and used equipment finance. DLL is a wholly owned subsidiary of Rabobank Group.
 
In his role with DLL, Rob Herb manages a EUR 3 billion global portfolio of healthcare and clean technology assets, consulting with manufacturers on life cycle asset management (LCAM) initiatives, driving the adoption of refurbishment and redeployment plans for capital equipment, as well as transforming selling models from traditional ownership to usage and service based.
 
Rob received his Bachelor of Arts degree in Economics from Gettysburg College and his Masters of Business Administration from LaSalle University.

Michael Holck ASA


Holck Appraisal Co LLC


Mike Holck is a highly regarded appraiser within the transportation industry. Clients seek Mike's expertise for his consistent accurate valuations and deep knowledge and experience in specialized transportation, including car haulers, concrete pumps, wreckers, trucks and trailers.  Mike holds an ASA designation from the American Society of Appraisers and has completed the Uniform Standards of Professional Appraisal Practice (USPAP).  
 
As vice president of Irontrax, Mike is responsible for nationwide appraisal services for the transportation and construction industries and remarketing of off lease and repossessed assets.  
 
Prior to Irontrax, Mike worked 14 years at Taylor & Martin, a leader in over-the-road trucking equipment re-marketing, appraisals and consulting, as lead appraiser and assistant manager of appraisal services. In these roles, he performed physical and desktop appraisals for numerous assets specific to the transportation industry, including trucks and trailers and concrete pump trucks. He also provided residual analysis and consultations to lessors and performed lease end inspections.
 
Mike began his career in the transportation industry in 1985, starting at the ground level washing trucks and trailers while in school. He has done it all - from changing tires, rebuilding engine's, driving trucks and finally as an owner operator of his own trucking company, Holck Trucking.
 
For the past several years, Mike has participated in the Equipment Leasing & Finance Association (ELFA)'s Equipment Manager Conference product showcase. He also is a past speaker at the American Society of Appraiser's Machinery & Equipment ID conference in Cleveland, Ohio. He holds several inspection certifications and has completed numerous American Society of Appraisers courses.  
 
A past volunteer for the YMCA, Mike lives in Fremont, Nebraska with his wife and two children, Volunteer with the John C. Fremont Days - Cruisers on Main St. Car Show.
 
Education:
 
  • Accredited Senior Appraiser, American Society of Appraisers: USPAP, ASA Machinery & Equipment POV courses, ME201, ME202, ME203 and ME204.
  • Putzmeister Inspection, Techniques & Procedures, Boom Inspection Certification, Structural Inspection Certification.
  • ISA (International Society of Appraisers Heavy Equipment Course)
  • Over the past several years, Mike has participated and presented in the annual Equipment Leasing & Finance Association (ELFA)'s Equipment Manager Conference product showcase.  He also is a past speaker at the American Society of Appraiser's Machinery & Equipment ID conference in Cleveland, Ohio.
  • Current Vice President of the Iowa-Nebraska ASA Chapter

Philip Houser

Director, Asset Management
First Citizens Bank Equipment Finance


Phil Houser is an accomplished, effective, and performance-driven leader with 30+ years of equipment finance success in Global Asset Management, Business Development, and Operations Management. Phil has extensive achievement in creating, motivating, and leading high-performing teams within the Banking, Captive Finance, and Independent Finance industries.

Phil is a Senior strategic leader with global expertise in delivering transformational and systematic change initiatives, and broad experience in starting, building, and restructuring cross-functional teams while driving organizational efficiency and effectiveness. Phil is highly regarded for building relationships and fostering a culture of collaboration to drive results.

Areas of expertise; Dynamic Team Leadership, Talent Acquisition and Team Building, Performance Developing and Elevating, Business Development, and Efficiency and Effectiveness.

Elizabeth Jaramillo

SVP - Asset Management
Key Equipment Finance


Vice President of Asset Management and New Business Support for Key Equipment Finance. In this role, Jaramillo is responsible for transaction workflow, which includes managing a team of new business support analysts that provide asset and transaction support to internal teams.

Prior to her current position, Jaramillo served as lead equipment and portfolio analyst at Key Equipment Finance, a position she held for six years. She began her career as a program administrator at Leasetec Corporation, which was acquired by KeyCorp in 1997, and has held positions of increasing responsibility within the company for more than 20 years.

Jaramillo received her bachelor’s degree from the University of Wisconsin-Madison. She also received a certification in renewable and sustainable energy from the University of Colorado, Boulder in 2010.

Jeffrey Jones

CEO
Apto Solutions


Jeffrey A. Jones, Chief Executive Officer of Apto Solutions which he cofounded in 2001.  Apto has been recognized by Gartner in their 2013 Global Magic Quadrant for IT Asset Disposition.   Apto provides class leading recovery, remarketing and recycling solutions for the worlds largest IT leasing companies, IT manufacturers and technology-centric companies across all categories of IT equipment from the desktop to the data center.   

Kelly Lane

Senior Managing Director, Head of Asset Management
Ansley Park Capital


Kelly Lane is Senior Managing Director, Head of Asset Management and is part of the Ansley Park Capital leadership team. He is a seasoned leader in the industry with over 25 years of experience in equipment trading, appraisals, leasing, and portfolio valuation. Mr. Lane leads the Asset Management Group at Ansley Park, which is responsible for asset valuation, residual risk, appraisal review, remarketing, and portfolio oversight. The group has a primary focus on air, marine, transportation, manufacturing, oil & gas, mining, construction, infrastructure, alternative energy, and other large ticket transactions. Prior to joining the Ansley Park team, Kelly worked at Bci Capital, Signature Financial, Santander Equipment Finance, CIT Equipment Finance, Somerset Capital Group and nearly 10 years at GE Commercial Equipment Finance. Mr. Lane is a graduate of Western Connecticut State University, currently serves on the ELFA Equipment Management Committee, is a member of the American Society of Appraisers, and received his Green Belt Certification while at GE. Kelly also serves on the Board of Directors for Candlewood Shores Tax District in Brookfield, CT, where he lives with his daughter.

Mark Loken

Vice President
CoBank Farm Credit Leasing


Mark Loken is Vice President, Credit for CoBank - Farm Credit Leasing. Mr. Loken is responsible for Credit, Portfolio, and Asset Management functions at Farm Credit Leasing. He has over 20 years of equipment finance experience in various roles, including credit underwriting, sales, asset management and portfolio. Prior to joining Farm Credit Leasing in March 2016, Mr. Loken spent two years at Cisco Capital and fourteen years at TCF Equipment Finance. He received a bachelor's degree in Finance and Economics from the University of Wisconsin - Whitewater and a Masters of Business Administration from the University of St. Thomas.

David Mayer

Vice President and General Manager, Insight
Insight Global Finance, Inc.


My career in technology started by way of happenstance. With a degree in finance I was convinced I would become a stock broker. Not readily being drawn to a company, I took a part-time position as a corporate-technology trainer. I was teaching Office 95 to companies adopting PCs into their business at scale for the first time. I immediately latched on to what technology was capable of doing for businesses and users, and how the world of work and the world of home began to collide for all of us. I have now been in the IT industry for 20+ years. In 2012 I joined Insight, and as the VP and GM of Insight's Connected Workforce solution area, I have the opportunity to work with an incredibly talented and dedicated team - helping clients work smarter by creating solutions that attract, engage, and retain digital natives and highly mobile workers. Providing leadership to teams that are building future delivery models, combining the best of the cloud with the realities of legacy IT, has given me the opportunity to build solution offerings for clients in the SMB space to the largest global companies. Technology is probably the fastest changing part of our economy, and working in an industry where the only constant is change, forces you to be outside of your comfort zone. I am always looking for the next thing that makes you and your company better and more valuable to the customers you serve. Being a part of the change never gets old, from the emotional reaction that comes from a user getting a new piece of technology, all the way through to an executive approving the go-live on a really meaningful investment in their business. Building relationships with our clients and helping them transform their organizations is why I'm excited to come to work every day. If you're interested in talking about the IT industry or learning more about how to connect your workforce, I'd love to have a conversation. 

Logan Mellott

Sales Director, Strategic Accounts
Ritchie Bros.


Dan Melnyk

Director of Sales- North America
Tadano America Corporation


Dan Melnyk is the Director of Asset Management for Tadano Americas, working in the Construction Industry specializing in the sale of rough terrain cranes, all terrain cranes and crawler cranes. Prior to joining Tadano, Dan worked 13 years at Terex and held roles as the Director of Sales for Terex & Demag Cranes and the Director of Asset Management for Terex Financial Services, a captive finance arm of Terex Corporation located in Westport CT.

Dan graduated from the University of Connecticut's Business School as a dual major in Finance and Marketing. Dan spent his first 2 years at General Electric in their Financial Management Program rotating throughout GE Corporate HQ and GE Capital in Fairfield and Stamford CT.  The next 5 years off program were dedicated to GE Capital's Vendor Financial Services group working in Remarketing and Valuations handling the IT and Telecom portfolio before transitioning to valuing Machine Tools, Plastics Machinery, Fitness, Furniture, Textiles and ModSpace.  Dan has served on the ELFA Committee from 2012-2015 during his Asset Management years prior to transitioning over to Sales.

Robert Mercogliano

SVP, Head of Asset Management
PEAC Solutions


Robert Mercogliano
Strategic Account Manager - Financial Services
bidadoo Inc.

Bob is currently the Strategic Account Manager for Financial Services at bidadoo auction services. Bob has 30 years of Asset Management experience with expertise in managing, evaluating, and selling transportation, construction, industrial, manufacturing, technology, and healthcare assets.

Bob has held several positions during his career in Leasing and Finance as Head of Asset Management, Pricing, and Portfolio Management. Prior to joining bidadoo in 2020, Bob worked as the Managing Director, Head of Asset Management for SunTrust. He was also the Global Head of Asset Management for the Project Structured Finance Group of Siemens Financial Services for 18 years. He currently sits on and is a former chairman of the Equipment Leasing and Finance Association’s Asset Management Committee.

Education - Bob received a B.S. in International Business Management from Fairleigh Dickinson University.

bidadoo is the largest and most trusted online auction service on the world’s largest auction marketplace, eBay. With eBay’s 150+ million active buyers around the globe, bidadoo provides equipment sellers access to the world’s largest online auction marketplace, with its long-term partnership with eBay. bidadoo provides professional remarketing for used construction equipment, rental and municipal fleets, trucks, and other capital assets to many of the world’s largest equipment and fleet companies.

James Merz

SVP - Head of Equipment Management
Fifth Third Bank, National Association


Mark Miller

VP
Bay4 Energy Services, LLC


Mark has worked for and with the Bay4 Energy Services team for more than 15 years and has more than 30 years of experience in financial services, business development, C-Suite advising and consulting and enterprise account management.

He has also led international expansion into Mexico, Brazil, and Canada. In addition to working at Bay4 Energy Services, Mark has worked for Bank of America, GE Capital Technology Finance, and CHG-Meridian USA Corp. Mark understands today's complex renewable energy environment and brings his passion for developing and maintaining large client relationships to Bay4 Energy Services. He has the expertise to position the company for continued growth and success.

Mark earned his bachelor's degree in Business and Economics from the University of Puget Sound in Tacoma, Washington.

Thomas Monroe Jr

SVP, ATEL Equipment Services
ATEL Capital Group


Thomas P. Monroe, Jr. joined ATEL as a portfolio manager in the asset management department. In 2004, Mr. Monroe was named Senior Vice President of ATEL Equipment Services. In this function, Mr. Monroe manages ATEL's asset management department, which is responsible for residual valuation, due diligence, equipment inspections and negotiating renewal and remarketing for ATEL's portfolio. Prior to joining ATEL, Mr. Monroe was employed by GE Capital for 6 years as a portfolio manager in the computer leasing division. Mr. Monroe holds a Bachelor of Arts from the University of California, Berkeley, and an M.B.A. from the University of Notre Dame.

David Nahass

President
Railroad Financial Corporation


Christopher Nugent

Managing Director
Bluechip Asset Management LLC


Mr. Nugent is Managing Director of Bluechip Asset Management, an appraisal and asset management services company. Mr. Nugent has over 25 years of experience in valuation, leasing, and financial services, focusing on equipment appraisal, residual management, asset remarketing, and portfolio management, including positions with Key Equipment Finance, Babcock & Brown, Comdisco, US Leasing, and other companies. Mr. Nugent has equipment management expertise in IT, healthcare, technology, semiconductor, energy, business equipment, construction equipment, and a variety of other industries, and has managed staff and transactions in the US, Europe, and Asia.
 
Mr. Nugent is an Accredited Senior Appraiser of the American Society of Appraisers. He holds a BA in Statistics from the University of California, Berkeley, and an MBA from Santa Clara University.

Dennis Odden

President
Bay4 Energy Services, LLC


As President, Dennis W. Odden oversees Bay4 Energy's asset management and technical services teams. Dennis has been with Bay4 since its inception in 2014 bringing more than 25 years of experience and an extensive operating background in the finance and technology industries. Dennis began his career at Sun Financial Group and developed his leadership experience in positions including Chief Operating Officer of Sinter Capital, the Managing Director with GE Technology Finance, President of Convergent Capital Corporation and Vice President with Convergent Communications Services, Inc. Dennis exclusively moved to Bay4 Energy in 2014 after working at both Bay4 Energy Services and as Senior Vice President at Kenyon Energy.

Dennis earned his bachelor's degree in Information Systems from the University of South Florida.

Alex Ohanessian

VP of Asset Management -IMH
Insight Investments, LLC


Alex Ohanessian is a Vice President of Asset Management for Insight Investments, working in the Insight Material Handling (IMH) division. Alex provides front end valuation as well as managing end of lease dispositions and remarketing.

Prior to joining Insight Investments, Alex worked for CIT Bank as a VP of Asset Management as well as for ATEL Capital as the Senior Portfolio Manager. Alex began his career with Wells Fargo, reviewing loans and leases for the CMBS group.

Ralph Petta



Ralph Petta is the President and CEO of the Equipment Leasing and Finance Association (ELFA), the premier trade association representing 550+ member organizations in the $1 trillion equipment finance sector. Mr. Petta leads the organization in executing its mission to foster business development, deliver industry information and analysis, provide educational opportunities and advocate for the industry. He is also President of the Equipment Leasing & Finance Foundation, which is dedicated to inspiring thoughtful innovation and contributing to the betterment of the equipment leasing and finance industry.

Mr. Petta, an authority in the business of equipment finance, has been with the association since 1987. Before assuming the role of President and CEO in January 2016, he served as Chief Operating Officer for six years, providing coordination, direction and oversight of ELFA programs and services designed to add value to the association's member organizations. Prior to that, he served as Interim President. From 1987 to 2010 he was Vice President-Research & Industry Services, managing ELFA's information, benchmarking and market research initiatives. Throughout his career at ELFA, Mr. Petta has assumed leadership roles in virtually all functional areas within the organization, including governance, membership marketing, communications, business and professional development, state advocacy and the association's affiliated Foundation.

He is often quoted in industry trade publications and is a frequent speaker about the role of equipment finance in the U.S. economy and trends and developments in the equipment finance sector.

Mr. Petta is a member of the American Society of Association Executives (ASAE), as well as ASAE's Key Industry Association Committee (KIAC). He completed the ASAE/University of Maryland College of Business and Management executive development certificate program in association management. He also was selected for and participated in the ASAE Future Leaders Conference. Mr. Petta is a member of the Exchequer Club of Washington, DC.

Before joining ELFA, Mr. Petta worked for nine years in the office of United States Senator Sam Nunn, serving in a variety of professional capacities. He was Senator Nunn's legislative assistant when he left to join the association. Mr. Petta graduated from Syracuse University, earning a B.A. degree in political science.

Rick Pierman

Senior Managing Director - Business Development - Equipment Finance
Pathward Commercial Finance


Rick Pierman is the President of Crestmark Equipment Finance, a division of MetaBank and has over 20 years of leasing and finance industry experience. Before rejoining Crestmark Equipment Finance, a division of MetaBank, he served as senior vice president, managing director of asset management for Woodforest National Bank’s equipment finance division. There, he was involved with the development of a start-up equipment finance platform, which grew to $170 million portfolio before being acquired by Sterling National Bank in March 2019. Responsibilities included developing policies and procedures for collateral valuations, the tax lease program, division pricing and structure, residual setting, portfolio management, and developing equipment markets.

Pierman originally joined Crestmark in 2014 with the company’s acquisition of TIP Capital, where he served as vice president, asset management; his 15-year tenure with the company included roles as director of asset management, remarketing manager, and accounting and project manager. He also held a senior lease accountant position at CIT, formerly Newcourt and AT&T Capital. Pierman earned a bachelor’s degree in accounting from Michigan State University. He is a former chairperson of the Equipment Lease and Finance Association’s Equipment Management Committee.

Jane Rethmeier

CEO
Harbor Capital Leasing, Inc.


Ms. Rethmeier has been with Harbor Capital since the company's inception in 2000, as Mishawaka Leasing, and has over 30 years of leasing experience with a focus on asset management, remarketing, tax and lease accounting.  Prior to joining Harbor Mishawaka, Jane was with Capital Associates International, Inc. where she was responsible for establishing residual values and end of lease activities.

Joseph Santora ASA

President
Irontrax


Joseph Santora has spent the last 21 years building Irontrax into a reputable partner for financial institutions, equipment managers and construction professionals who seek accurate valuation and sales of machinery and equipment.  His deep relationships in the market, coupled with his true third-party viewpoint, have yielded consistent spot-on valuations for clients.


 
Irontrax specializes in asset management; consulting, appraisal, and the remarketing of bank-owned construction, transportation, and mining equipment.  Irontrax also consults for lease-end negotiations, workouts, and litigations. Irontrax has entered into Master Services Agreements with many of the major financial institutions.


 
Joe walked in the shoes of his clients, prior to establishing Irontrax.  He was an Asset Manager at First Merit Bank (Akron, Ohio) where he established bank policy for the Equipment & Leasing & Finance Division and instituted the use of an approved appraiser list.  In addition, he has held roles with Ritchie Bros. Auctioneers, the world’s largest auctioneer of unused and used heavy equipment and trucks, and Insight Auctioneers (Sebring, Florida).


 
Well-known throughout the industry, Joe has been published in several financial and construction trade publications and has served on numerous committees for the Ohio Contractors Association. He currently is a member of the American Society of Appraiser’s International MTS (Machinery & Technical Specialties Discipline) Committee, which establishes appraisal policies, standards and education on an international level.  Joe is also the Founder/Chairman of American Society of Appraisers Annual Equipment Valuation Conference.


 
Joe often presents at the American Society of Appraiser

Mark Scharenbroich


Leadership Expert, Author


Keynote Speaker
"Nice Bike - Making Meaningful Connections"

Mix thousands and thousands of black leather, bandana wearing, tattoo bearing Harley-Davidson riders with a 100th Anniversary and one beige rental car and the end result will be the perfect metaphor for connecting with others: "Nice Bike."

Nice Bike acts as a powerful catalyst to help build stronger, more unified teams. The message inspires audience members to be more engaged and passionate about connecting with others.

Join Emmy award-winning speaker, Mark Scharenbroich as he takes you for a fun ride on how to be effective at making meaningful connections in both your professional and personal life. His Nice Bike principle is supported by three strong actions: Acknowledge, honor and connect.

Mark has spent his career working in both industry and education discovering how some of the best organizations and team leaders build a culture that encourages people to perform at a higher level through greater engagement.

Part motivational speaker, part thought-provoker and pure comedic entertainer – Mark Scharenbroich will inspire, teach and engage you with Nice Bike.

Credentials: Award Winning Author, Emmy Award® winner for an ABC TV special, National Speakers Association Hall of Fame Inductee, Golden Apple and Silver Screen Film award for his movie, The Greatest Days of Your Life…(so far), International film festival award winner.

www.NiceBike.com Twitter: NiceBikeMark

Kevin Sensenbrenner ASA

SVP/Senior Managing Director, Head of Asset Management
Stonebriar Commercial Finance


Kevin Sensenbrenner is SVP and Senior Managing Director of Asset Management, with direct management responsibility for all asset valuation, lease portfolio management, and remarketing activities.

Kevin began his career in 1998 as a commercial and industrial machinery and equipment (M&E) and real estate appraiser with AccuVal Associates. He was responsible for Co-Managing AccuVal's M&E appraisal practice. At AccuVal, Kevin gained extensive experience appraising domestic and international large industrial/manufacturing facilities, such as: steel and paper mills, metal fabrication and automotive assembly plants, chemical/petroleum processing plants, carpet manufacturers, food processing facilities, printing operations, and energy related assets.

Sensenbrenner began his Asset Management career at AIG Commercial Equipment Finance (AIG CAF) in 2006 as Vice President and Senior Asset Manager. His responsibilities increased successively and ultimately included all asset management functions for AIG Investments and AIG CAF portfolios. At AIG, Kevin valued and managed a diverse portfolio, with assets in manufacturing, transportation, oil and gas, mining, construction, marine, rail, and technology industries, as well as real estate assets.

Prior to joining SCF in 2015, Mr. Sensenbrenner led an equipment management valuation team overseeing Wells Fargo Equipment Finances $29.5 billion portfolio, with responsibility for commercial bank, corporate bank, capital markets, marine, energy, and rail business verticals.

Kevin is a Senior ASA appraiser and has served as an ELFA Equipment Management Committee member since 2007.

Jeffrey Shapiro

Partner
Tiber Creek Group


Jeff Shapiro joined Peck Madigan Jones following a lengthy tenure as Chief of Staff to Rep. Adrian Smith (R-NE), a senior member of the House Ways and Means Committee and Chairman of the Subcommittee on Human Resources. Jeff brings nearly two decades of political and public policy experience to the firm, having previously worked on and run campaigns at the local and federal level as well as served on Capitol Hill for a former subcommittee chair of the House Energy and Commerce Committee. In addition to his experience in public policy, strategic communications, legislative strategy, and relationship building, Jeff helps lead TiberCom, a full service new media and public affairs strategy integration firm utilizing survey methodology, messaging platforms, and advocacy tools to reach voters and influence stakeholders.

Jeff's reputation as a skilled political professional is valued by Members and staff for Republicans and Democrats alike. During his tenure on Capitol Hill, Jeff's command of the operational dynamics and inner workings of congressional offices was recognized by House Republican Leadership, who tasked him with transitioning into office several Members of Congress following special elections, as well as contributing to Hitting the Ground Running, a publication designed to familiarize incoming House Republican freshmen with Capitol Hill, office management, and the legislative process.

Jeff previously served as Washington Representative for General Mills, during which time he served on a number of Executive Branch advisory committees, helped guide the company's political action committee, implemented legislative strategy, and coordinated with industry stakeholders and allied groups.

Jeff has served as an adjunct professor at The George Washington University and is a frequent lecturer for Georgetown University's Semester in Washington Program, discussing congressional operations and legislative processes. He regularly volunteers his time and expertise to advise numerous federal, state, and local campaigns. Jeff and his family reside in Washington, DC.

Michael Sibulkin

President
Continental Lift Truck Corp


Michael Sibulkin is President & CEO of Continental Lift Truck. Michael has almost 30 years of Material Handling experience. He has held all positions within the company from shipping & receiving, service manager, sales territories, purchasing and operations. Prior to joining Continental Lift Truck in 1993, Michael attended the University of Minnesota.

Micheal Smith

President & CEO
RTR Services, Inc.


For over 35 years, Mike has been active in the Leasing and Financial industry.  Since 1996 he has been the President and CEO of RTR Services, Inc. the leading national asset management firm specializing in Appraisals, Repossessions, Remarketing and Inspection Services. Mike along with the rest of the RTR Staff are a dependable resource for banks, leasing companies and attorneys across the nation, helping them to determine their equipment’s value and the development and implementation of sound asset management principles.  
 
Mike currently serves on the Equipment Leasing and Financing Association (ELFA) Equipment Management Committee. He served on the ELFA Credit and Collection Committee from 2010-2012. Mike presently serves on the board of RSA as finance committee chair. In addition to his committee work, Mike / RTR are also members of the National Equipment Finance Association (NEFA), the American Association of Commercial Finance Brokers (AACFB), the Chamber of Commerce, and the National Auction Association (NAA).

Kris Snow



Kristine (Kris) A. Snow has more than two decades of commercial leasing and finance experience. In 2009, she joined Cisco Systems Capital Corporation, a wholly owned subsidiary of Cisco Systems, Inc. As President, she leads the company's global captive finance and certified remanufactured equipment businesses. Kris previously served as President of Global Vendor Finance at CIT Group.

Kris is currently serving as the Chairman of the Board at ELFA. During her tenure, Kris has been an active participant serving on the Board of Directors from 2008-2011 and returned to the Board in 2017. In addition to her current position on the Board, she is a member of ELFA's Executive, Nominating and Personnel Committees. Previously, she served as Chair of the Captive and Vendor Finance Business Council Steering Committee. She has also served as a participant in the Equipment Leasing & Finance Foundation's Industry Future Council and a contributor to previous “State of the Equipment Finance Industry” reports.

Outside of ELFA, Kris has been involved in numerous civic and community organizations. She serves on the Gonzaga University Board of Trustees and is Board Member Emeritus for St. Mary's College School of Economics and Business Administration. She was honored by the Computer Reseller News 2019 Women of the Channel list, received the Silicon Valley Business Journal's Women of Influence award, and the YWCA Tribute to Women Award for the Silicon Valley.

Kris holds a Bachelor of Science degree in Mechanical Engineering from Gonzaga University and a Master of Business Administration from St. Mary's College of California.

Raj Thadani

EVP
Ross International


Raj Thadani is the EVP & COO of Mars International and manages the company’s operations throughout the USA.  Mars International is a remarketer and logistics provider for the copier market. Raj co-founded Mars International in 2002 with a focus on providing remarketing services to Leasing companies in the Office Imaging space.  
The lack of an industry report, tracking trends in the used Office Imaging industry, led to the development of this report several years ago.  The first report was presented by Paul Youngberg and Raj Thadani at the ELFA EMC conference. Prior to joining Mars International, Raj was the Director of IT Services at British Airways, where he managed all things IT for the Americas region.

Kevin Toye

Senior Vice President
Bank of America Global Leasing


Frederick Wetzel



Wade Whitenburg

Strategic Accounts: Finance & Insolvency Management
Ritchie Bros.


Wade W. Whitenburg is a Strategic Accounts Manager with Ritchie Bros. specializing in asset management, valuation and remarketing for finance, banking and insolvency management companies.  Since joining the company in January of 2001, he has been responsible for building and maintaining customer relationships with financial organizations of all sizes throughout the U.S.  
 
Wade provides market analysis and CMV guidance for the general equipment industry as well as for specific equipment fleet and asset portfolio managers based on real time data and market awareness.  He also plays an essential role in the development and delivery of the Equipment Valuation Workshops which Ritchie Bros. hosts for equipment finance professionals across in the U.S. and Canada.
 
Before his tenure with Ritchie Bros. Auctioneers, Wade held several positions for various companies within the general equipment industry.  His wide-ranging background includes sales, marketing, financing and corporate training.  He and his family reside in Cypress, Texas.
 
Wade holds a Bachelor of Science degree in Geology with a second major in Business Administration from Stephen F. Austin State University in Nacogdoches, TX.

Mike Wiles


AskTractorMike.com


Growing up on a small farm in Missouri I always had a passion for tractors. My career included eleven years managing and selling for a dealership and ten years before that working for a farm equipment company. So, I know a little about tractors.

I've always felt empathy for the poor guy (or, more often than not, gal) who’s looking for their first tractor and doesn’t understand the first thing about the lingo or what they need to do their various jobs. It hit me one day, I wonder if there’s any place on the Internet to go for farm tractor training with how-to videos?

All I could find might give you the "how-to", but it also told you which brand you needed to buy and was obviously a plant by a manufacturer or retailer. So I began the Tractor Mike training program.

My sole goal here is to help you understand the tractor lingo, choose a product that will do the jobs you need done, and know how to operate it safely. I’m here to pass on the basics of equipment; the stuff that dad taught me growing up, and the wealth of knowledge that I learned in a dealership, taking care of customers.

In addition to providing this service, I teach Agricultural Sales at Missouri State University, co-own EDM, a company that develops dealer websites and offers YouTube consulting, and write articles and columns for farm equipment dealer magazines. And the best thing of all, since I work from my home I get to use my tractor more!

Website: http://asktractormike.com/
YouTube: https://www.youtube.com/tractormike
Facebook: https://www.facebook.com/Ask-Tractor-Mike-312112962245304/

Paul Youngberg

VP, Marketing


Paul has been in the office equipment business since 1965. His experience in the industry is supported by working for OEM’s such as Sharp and Royal Business Machines as well as remareketing through his own business and now is working for Ross Interntational. Paul has served on several committees and has been a speaker as ELFA and BTA conferences. He is well known and regarded in the industry for his extensive knowledge and experience.

Sponsors

FAQs

General Information

ELFA 2021 Equipment Management LIVE! is an innovative virtual event that will deliver value to the entire ELFA membership. This isn’t just another video conference. We’ll use cutting-edge technology tools to learn—and network—together. We can’t wait to show you our interactive virtual platform featuring unique opportunities you’ve never experienced at an ELFA event. Get ready for top-notch programming, lower registration fees, no hotel and travel costs—all designed to help ELFA members come together as a community to create connections, share insights and prepare for what’s coming next.
This exciting event will be held February 23-24, 2021.
Registration is now open. Register online today!
Equipment management professionals in general and this year, with the virtual accessibility and lower attendance cost, more people will be able to attend this fantstic conference than ever before!
Registration is now open. Register online today!
Yes. You won’t want to miss our multimedia exhibit hall, featuring first-rate solutions for the equipment finance industry. From live presentations to Q&A sessions, you’ll discover the latest resources for your business.
You’ll have multiple opportunities to expand your professional network, engage with other attendees and create lasting connections at ELFA 2020 Business Live! A number of unique networking opportunities are available to you from within the virtual conference platform, from online lounges to other virtual gathering spots. Highlights include:
  • Head to the networking lounges to chat with your peers about industry hot topics or continue the dialogue from sessions. The conference will feature a variety of lounges where attendees can network, with chats focused on best practices in specific areas.
  • Engage in private 1:1 chats with other attendees at any time throughout the event.
  • Participate in group chats within sessions to exchange thoughts with other attendees on the topics at hand.
  • Visit the virtual exhibit hall to network with industry service providers. Attendees can engage in private 1:1 chats with exhibitors and also participate in private “in-booth” group chats with exhibitors and other attendees. In addition, exhibitors have the ability to schedule and conduct 1:1 video chats within the platform.
  • Exchange emails with individual attendees.
You’ll experience stellar keynotes, top-notch and highly focused breakout sessions, interactive networking, an online exhibit hall…and you’ll even have some fun! You and your staff will enjoy multiple opportunities to learn and connect with your colleagues—and get ready for what’s coming next.
  • No plane tickets or hotel rooms needed. You can attend from anywhere.
  • Drastically discounted registration fees and expanded content make it easier for you and your employees— representing a wide range of job responsibilities and experience levels—to attend.
  • Expand your professional network with formal and informal virtual networking.
  • Focus on the issues that matter to you through targeted sessions and interactive discussions with experts.
  • Sessions will be recorded and you'll have access to them for a full year. Join us in real-time or watch sessions on-demand.
  • Visit the multimedia exhibit hall to discover solutions for your business.
The ELFA Board of Directors and professional staff have been monitoring the COVID-19 pandemic. As always, the safety of our members, event participants, community and staff are our top priority. After talking to members and weighing a number of factors, we believe the decision to hold a virtual event instead of an in-person Equipment Management Conference is in the best interest of everyone involved.
  • $595 for Members
  • $795 for Non-members
Registration is for the entire virtual event. No partial registration is available. The full registration fee is payable in advance in U.S. funds. No registrations will be considered complete until payment is received.
You may register online at https://www.elfaonline.org/events/2021/EMC
Yes! If your company is an ELFA member and sending 8+ people from your company, please contact Janet Fianko at jfianko@elfaonline.org to register at the bulk rate of $500 for 8 or more people.
Unfortunately no. The registration fee allows for access on both days.

Virtual Exhibitor Information

As an exhibitor purchasing one booth, you will receive 2 complimentary registrations with your booth purchase. As many colleagues as you would like are welcome to attend the event at the registration rate of $595 for members and $795 for non-members. In addition, if you plan on having 8+ people attend from your company, you will receive a discount for “bulk” registration. The threshold for bulk registration is 8+ attendees, so in an exhibitor’s case, that would be 2 complimentary attendees and 6 paid, to receive Bulk Pricing.
Yes, the booth complimentary registrations include access to the general and breakout sessions, as well as all the networking forums. No extra fees.
Once the Exhibitor Prospectus comes out, this will be answered in more detail. But in short, you will provide images, logos, banners and videos to our virtual platform provider who will build your booth for you. The cost of the booth build is included in your exhibitor fee. The virtual provider will build your booth and 2-3 weeks after the content is provided, you will be given a link to approve your booth or make changes.

Virtual Conference Information

After you register for the virtual event you will receive a separate email a week or so prior to the conference with your own personalized link to gain access to the virtual conference. Please note the conference virtual platform will not be accessible until 3-5 business days before the conference dates.
You’ll have multiple opportunities to expand your professional network, engage with other attendees and create lasting connections at ELFA 2021 Equipment Management LIVE! A number of unique networking opportunities are available to you from within the virtual conference platform, from online lounges to other virtual gathering spots. Highlights include:
  • Head to the networking lounges to chat with your peers about industry hot topics or continue the dialogue from sessions. The conference will feature a variety of lounges where attendees can network, with chats focused on best practices in specific areas.
  • Engage in private 1:1 chats with other attendees at any time throughout the event.
  • Participate in group chats within sessions to exchange thoughts with other attendees on the topics at hand.
  • Visit the virtual exhibit hall to network with industry service providers. Attendees can engage in private 1:1 chats with exhibitors and also participate in private “in-booth” group chats with exhibitors and other attendees. In addition, exhibitors have the ability to schedule and conduct 1:1 video chats within the platform.
  • Exchange emails with individual attendees.
It's an online event that mimics many of the qualities of an in-person event. On the ELFA 2021 Equipment Management LIVE! virtual platform, attendees can move around the conference hall, clicking from one virtual area to the next. You can also connect with other attendees for networking and discussion, visit a multimedia exhibit hall, stop by a help desk with any questions, and go back and watch recorded sessions, available immediately and posted for up to six months after the event.
Some members have asked about firewall and/or videoconference access issues. The virtual platform for ELFA 2021 Equipment Management LIVE! is user-friendly and is not hosted on the Zoom video conferencing platform. You should not encounter access issues once you receive your personalized ELFA Equipment Management Live conference link several days before the event. However, it never hurts to check your system using this System Check a few days before the event to make sure you can access the platform and make any adjustments necessary.
No. The platform is not mobile-friendly. Please access the platform with your desktop or laptop computer.

Virtual Conference

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