Equipment Leasing and Finance Association - Equiping Business for Success

Women's Leadership Forum

April 01, 2019 - April 02, 2019

Conrad Washington
Washington, DC

This event is sold out and registration is now closed. Questions? Please contact Amy Vogt at
The ELFA Women's Leadership Forum will be held April 1-2 at The Conrad Hotel in Washington, DC. This event will focus on leadership development for women at all stages of an equipment finance career.

The theme, "Find Your Superpower," celebrates the idea that there is a superhero inside all of us -- we just need the courage and skills to put on the cape! The agenda will feature dynamic speakers and offer time for attendee interaction and networking with other industry leaders. You'll leave this event with valuable insights and powerful tools to enhance your career. This event is open to women and allies. Men are encouraged to attend and we welcome your participation.

Registration is limited to 150 attendees.

Sponsored by the ELFA Women's Council.    

Registration Fees

Price Description Amount
ELFA Members $695.00

View cancellation and other policies

Available Functions

  Dine Around - Community Table Dinner Group


Martha Ahlers

United Leasing & Finance

Martha Ahlers is President of United Leasing & Finance. She has over 20 years of commercial leasing experience and started with the company in 1996. Ms. Ahlers holds a Bachelor's Degree in Economics from the University of Illinois. She is involved in numerous civic and community organizations including the Ronald McDonald House Charities, Evansville Executive Forum, Tri State MS Association Board, and Carver Community Daycare. She has previously served on the Equipment Leasing and Finance Foundation Board of Directors, and is currently Chair-elect of the 2019 Equipment Leasing and Finance Association (ELFA) Board of Directors.

Rochelle Carrington

Sales Training, Keynotes, Business Strategy, Leadership and Management Development, Business Development, Hiring and Speaker
Sandler Training

As a seasoned executive, sales professional and consultant, Rochelle Carrington guides companies in reaching their critical goals to drive increased revenue and more effectively manage their sales and management processes. Rochelle Carrington A self made millionaire and the CEO of Sandler Training, Rochelle has advised, trained and coached large companies including Time Inc and Georgia Pacific as well as small enterprises on best practices to develop stronger sales teams, create better hiring practices and lead organizations more effectively. Rochelle possesses over 23 years of experience in sales and sales management. She built her training business into a seven figure company in less than 10 years and is the top female franchise owner within the global Sandler network of 250 business owners. Prior to Sandler, Rochelle spent much of her career at some of the most highly regarded publishing companies including Conde Nast Publications, Hearst Magazines and Meredith Corporation. As an award winning salesperson and sales executive, she recruited and led a national team at magazines including Glamour, marie claire, Teen and Golf for Women. Each week, Rochelle trains company leadership and sales professionals using a vibrant, fun and interactive style of delivery which enables teams of all capabilities to incorporate their learnings into their every day lives. She has been the featured speaker at a variety of national associations across the country and has won numerous awards for her sales and training skills. She is the author of a forthcoming book entitled “Believe it to Achieve It...the Sandler Way." Rochelle holds a B.A from Luther College in Decorah, IA and resides with her family in New York.

Jennifer Fanz

Country Sales Manager, US Healthcare

Jennifer Fanz, Country Sales Manager - Healthcare, for DLL, is an experienced sales leader with demonstrated success in the financial services industry. She is well versed in sales, strategic planning, business development, sales management and general management.
Jennifer earned her Bachelor of Science degree with a focus in Management from Rutgers, The State University of New Jersey-Camden, and she has been part of the DLL team since April 2000. Jennifer is an active member of Equipment Leasing and Finance Association (ELFA), with service on the Emerging Talent Advisory Council and Women's Council. Jennifer is also the DLL US (Wayne, PA) Chapter Lead for N.O.W., the Network of Women.

Lori Frasier

SVP, Strategy and Performance Management
Key Equipment Finance

Frasier is senior vice president of strategy and performance management at Key Equipment Finance. Her responsibilities include strategic planning, market research, client insights, sales performance and analysis, portfolio management, project management, and employee development initiatives. She joined Key Equipment Finance in 2003 in global human resources management.  She served as senior vice president of human resources and administration before being promoted to senior vice president of strategic services in 2009.  Prior to joining Key she held various positions at First Data/Western Union.  
Throughout her career, Frasier has been actively involved in a volunteer capacity with ELFA, as the chair of the organization's Financial Institutions Business Council Steering Committee, chair of the organization's Human Resources task force, and member of the Compensation and Diversity Steering Committee.  She is presently a member of the ELFA Board of Directors.

Tanya Menon

Associate Professor, Fisher College of Business
The Ohio State University

Tanya Menon is Associate Professor at Fisher College of Business, Ohio State University. Her research on decision making, influence, culture, teams, and networks has been cited in various media outlets including the Wall Street Journal, Boston Globe, The Economist Intelligence Unit, The Times of London (UK), The Guardian (UK), and The Times of India. She has taught courses on Persuasion, Negotiations, Teams, and Organizational Behavior and was the winner of the 2017 Best EMBA professor and 2013 Best Elective Award at the Ohio State University’s Fisher School of Business.

As Associate Professor at the University of Chicago Booth School of Business, she won the teaching award in 2006 (working professionals) and 2007 (full time MBAs). She has conducted executive programs all over the world.

Prior to graduate school, she was a research assistant in INCAE Business School in Costa Rica and an intern in Morgan Stanley's London office. Menon earned a bachelor's degree in sociology from Harvard University in 1995, and her Ph.D. from Stanford Graduate School of Business. She is currently Associate Editor at Management Science Journal. She wrote a book with Dr. Leigh Thompson, Stop Spending, Start Managing: Strategies to transform wasteful habits (2016, Harvard Business Review Press). Her tedxohiostateuniversity talk was recently featured on,’s main site (, reaching over 1.2 Million views.

Kara Miyasato

Sr. Manager, Marketing
Stryker Flex Financial

Kara Miyasato is the Sr. Marketing Manager for Flex Financial, Stryker’s financial services arm. In this role, she and her team are responsible for the creation of new financial products, marketing communications, analytics, and events & training for North America and Europe.
In 2007, Kara began her career at Stryker and has held multiple individual contributor and management roles within Flex Financial in both operations and marketing. She has also held roles on Stryker’s Government team and data standards team. Her focus throughout her Stryker career has been around employee engagement, customer service, and continual process improvement.
Kara holds degrees in philosophy and economics from Santa Clara University, attained her Master’s degree in Finance from Indiana University’s Kelley School of Business, and is a certified Project Management Professional (PMP). She sits on the board of directors for the Kalamazoo Junior Symphony Society and resides in Kalamazoo, Michigan with her husband, Cullen, and her son, Kai.
Kara is passionate about diversity & inclusion and has led sessions with Stryker to help shed light on unconscious bias and other related topics.

Amy Nelson

US President Healthcare, Clean Technology and Technology Solutions

Mrs. Nelson is the President for Global Business Unit Healthcare and Clean Technology of DLL. Prior to this role, Mrs. Nelson served as the Chief Financial Officer for DLL's Global Vendor Finance Division. DLL is a fully owned subsidiary of Rabobank Group, specializing in asset-based finance programs for equipment manufacturers, dealers and distributors all over the world. DLL operates in over 35 countries and has assets in excess of €34B.
Prior to DLL, Mrs. Nelson worked at Bank of America Leasing (formerly Fleet Capital Leasing) in various roles of increasing responsibility within Finance. Her most recent focus was on the acquisition and consolidation efforts of several acquisitions made between 1998 and 2001 when she left to join DLL.
Mrs. Nelson is currently on the ELFA Board of Directors and served previously as a member of the ELFA Financial Accounting Committee. She is also the liaison to the ELFA Women's Council.
Mrs. Nelson holds a Bachelor of Science in Business Administration from Bryant University. She serves on the Board of Directors for Philips Medical Capital, a LLC owned jointly by DLL and Philips Medical Systems North America.  

Ralph Petta

President and CEO
Equipment Leasing and Finance Association

Ralph Petta is the President and CEO of the Equipment Leasing and Finance Association (ELFA), the premier trade association representing 550+ member organizations in the $1 trillion equipment finance sector. Mr. Petta leads the organization in executing its mission to foster business development, deliver industry information and analysis, provide educational opportunities and advocate for the industry. He is also President of the Equipment Leasing & Finance Foundation, which is dedicated to inspiring thoughtful innovation and contributing to the betterment of the equipment leasing and finance industry.

Mr. Petta, an authority in the business of equipment finance, has been with the association since 1987. Before assuming the role of President and CEO in January 2016, he served as Chief Operating Officer for six years, providing coordination, direction and oversight of ELFA programs and services designed to add value to the association's member organizations. Prior to that, he served as Interim President. From 1987 to 2010 he was Vice President-Research & Industry Services, managing ELFA's information, benchmarking and market research initiatives. Throughout his career at ELFA, Mr. Petta has assumed leadership roles in virtually all functional areas within the organization, including governance, membership marketing, communications, business and professional development, state advocacy and the association's affiliated Foundation.

He is often quoted in industry trade publications and is a frequent speaker about the role of equipment finance in the U.S. economy and trends and developments in the equipment finance sector.

Mr. Petta is a member of the American Society of Association Executives (ASAE), as well as ASAE's Key Industry Association Committee (KIAC).  He completed the ASAE/University of Maryland College of Business and Management executive development certificate program in association management. He also was selected for and participated in the ASAE Future Leaders Conference. Mr. Petta is a member of the Exchequer Club of Washington, DC.

Before joining ELFA, Mr. Petta worked for nine years in the office of United States Senator Sam Nunn, serving in a variety of professional capacities. He was Senator Nunn's legislative assistant when he left to join the association. Mr. Petta graduated from Syracuse University, earning a B.A. degree in political science.  

Deborah Reuben, CLFP

Reuben Creative, LLC

Deborah Reuben, CLFP is President of Reuben Creative, LLC a consulting firm specializing in strategic process and technology consulting for lending and leasing.  An equipment finance industry veteran, she has a broad professional background in both financial services (Wells Fargo and TCF) and the software industry (HCL and Linedata Capitalstream).  
Author of multiple articles, she is a contributor to studies and publications and authored The Certified Lease & Finance Professionals' Handbook Sixth Edition. A frequent speaker at industry events, she served as chair of the ELFA Operations and Technology committee, is a founding member of the ELFA Women's Council.
Known for connecting the dots in unconventional ways, her unique industry experience, creative facilitation approach, and a keen eye for future trends enables her to bring forward-thinking insights and original ideas to developing roadmaps for the future. A trusted advisor for leaders who want to leverage cutting-edge technology to achieve their business goals, she helps teams to see the bigger picture, understand technology possibilities, stretch the imagination of what could be, and chart a course for transformative change.

Kris Snow

President, Cisco Capital
Cisco Systems Capital Corporation

Jud Snyder

BMO Harris Equipment Finance Company

Jud Snyder is the President of BMO Harris Equipment Finance Company and BMO's Senior Executive for Southeast Wisconsin.
Jud joined the Bank in 1994 and is responsible for leading the growth and development of BMO Harris Equipment Finance Company. This includes strategic and managerial responsibility for sales, operations, underwriting and equipment management capabilities within the Equipment Finance Company.
Prior to taking on his current role, he had roles in credit, sales and sales management in Equipment Finance prior to taking on the President's role in 2008. In 2010, he moved into the bank as M&I's Head of Specialized Industries. In this role he was responsible for Equipment Finance, Global Trade, Health Care, Dealer Finance, Agribusiness and Sponsor Finance. Following the BMO acquisition in 2011, he moved back into the head role at Equipment Finance with the mandate to leverage the business across BMO and grow the business to scale.
Jud obtained his BA in Russian and Economics from UW Madison ('94). He is currently the Chairman and an Officer of ELFA (Equipment Leasing and Finance Association). He also serves on the Board of Directors for the Milwaukee Ballet (Immediate Past Chair & President and Executive Committee Member), The Boys and Girls Clubs of Greater Milwaukee (Trustee), United Way of Greater Milwaukee & Waukesha County, Teach for America and Froedtert Health Systems.
Jud lives in Whitefish Bay, Wisconsin with his five children.

Michelle Speranza

SVP, Chief Marketing Officer
LEAF Commercial Capital Inc.


Hotel Information
The 2019 Women's Leadership Forum will be held at The Conrad Washington, 950 New York Avenue, NW, Washington, DC 20001. The conference room block is currently sold out. There are still rooms available at The Conrad Washington; however, they are being offered at a different cost per night.

Below are a few other hotels near The Conrad Washington. ELFA does not have a room block at these properties; however, these hotels are in very close proximity to the conference location.

Renaissance Washington, DC Downtown Hotel
999 9th St NW, Washington, DC 20001
(202) 898-9000
4 minute walk from the Conrad Washington, DC hotel

Embassy Suites by Hilton Washington DC Convention Center
900 10th St NW, Washington, DC 20001
(202) 739-2001
6 minute walk from the Conrad Washington, DC hotel

Grand Hyatt Washington
1000 H St NW, Washington, DC 20001
(202) 582-1234
8 minute walk from the Conrad Washington, DC hotel

Getting There
The Conrad Washington is located 4 miles from the Washington National Airport (DCA), 29 miles from the Washington Dulles International Airport (IAD) and 34 miles from the Baltimore/Washington International Airport (BWI). The hotel is located 1 mile from the Amtrak Train Station at Union Station. Further directions may be found on the hotel website at
Valet parking only is available at the hotel for $59 per night with in/out privileges. For further information about this property, including driving directions, visit their website at  

Conrad Washington
950 New York Ave. NW
Washington, DC 20001

Get directions

If you would like information on exhibiting at this conference, please contact Steve Wafalosky at or 440.247.1060.

If you would like information on exhibiting at this conference, please contact Steve Wafalosky at or 440.247.1060.

If you would like information on exhibiting at this conference, please contact Steve Wafalosky at or 440.247.1060.

If you would like information on exhibiting at this conference, please contact Steve Wafalosky at or 440.247.1060.

If you would like information on exhibiting at this conference, please contact Steve Wafalosky at or 440.247.1060.

If you would like information on exhibiting at this conference, please contact Steve Wafalosky at or 440.247.1060.

If you would like information on exhibiting at this conference, please contact Steve Wafalosky at or 440.247.1060.

If you would like information on exhibiting at this conference, please contact Steve Wafalosky at or 440.247.1060.

If you would like information on exhibiting at this conference, please contact Steve Wafalosky at or 440.247.1060.

If you would like information on exhibiting at this conference, please contact Steve Wafalosky at or 440.247.1060.

If you would like information on exhibiting at this conference, please contact Steve Wafalosky at or 440.247.1060.

If you would like information on exhibiting at this conference, please contact Steve Wafalosky at or 440.247.1060.

If you would like information on exhibiting at this conference, please contact Steve Wafalosky at or 440.247.1060.

If you would like information on exhibiting at this conference, please contact Steve Wafalosky at or 440.247.1060.

If you would like information on exhibiting at this conference, please contact Steve Wafalosky at or 440.247.1060.