Equipment Leasing and Finance Association - Equipping Business for Success

Brian Eschmann CLFP

President
Northland Capital Equipment Finance

Brian joined Trans Lease as President in March 2010 bringing more than 15 years of experience in financial services focused primarily on the transportation industry. Prior to joining Trans Lease, Brian was Vice President, Global Sales for PowerTrack, a division of U.S. Bancorp delivering an automated business-to-business payment solution that processed more than $20B in freight payments annually. Prior to U.S. Bancorp, Brian held numerous management positions within the financial services arm of Schneider National, including building a $100MM commercial lease portfolio of transportation equipment and managing three branch offices for Schneider Finance, a wholly-owned equipment leasing and finance company. Brian holds a BBA from St. Norbert College and an MBA from the University of Chicago Booth School of Business.

Don Hansen

Chief Executive Officer
Regents Capital Corporation

David Lafferty

Vice President
CAN Capital

Deborah Reuben CLFP, DES

CEO & Founder
TomorrowZone

Deborah "Deb" Reuben, CLFP, DES, is CEO and Founder of TomorrowZone, a technology strategy consultancy inspiring fresh ideas and collaborations to shape the future of business. She encourages new thinking to explore the art of the possible through her extensive technical knowledge, equipment finance experience, and passion for challenging the status quo. Her expertise will enhance and broaden your company's products and services and create efficiencies that will produce a competitive advantage for your company.

Her view on digital transformation and future-readiness is radically different with over two decades of innovating, speaking, and most importantly, real-life, in-the-trenches innovation experience in finance and software industries. Deborah appreciates and shares with clients and audiences that digital transformation is less about the digital and more about the people. When it comes to thinking about technology, innovation, and the future, you can choose to act today to shape your future. The best investment you can make is investing in what's between your ears by taking ownership of your personal growth. Everyone, regardless of role, must stay on top of technology and trends to stay ahead of tomorrow.

What surprises most clients is her ability to combine big company thinking and entrepreneurial ideas to create marketplace success. Deb's clients and audiences include companies like PNC, Wells Fargo, DLL Group, Huntington (TCF Bank), Dell, Mitsubishi UFG, Caterpillar, Key Equipment Finance.

She currently serves on the CLFP Foundation Board of Directors and authored The Certified Lease and Finance Professionals' Handbook, 6^th – 9^th editions. She served on ELFA's Board of Directors and is the founder and chair of the ELFA Innovation Advisory Council. In partnership with ELFA, she and her team moderate quarterly industry innovation roundtables for the ELFA to bring forward-thinking insights and fresh ideas to ELFA Members.

Reuben also served on the Monitor Editorial Advisory Board and co-founded the Disrupted+ innovation conference series with Monitor. She is the recipient of both the CLFP Foundation Cindy Spurdle Award of Excellence and the ELFA Michael J. Fleming Distinguished Service Award. Monitor Magazine honored her as one of the 50 Most Powerful Women Leaders in Equipment Finance, named TomorrowZone one of the most innovative companies in the equipment finance ecosystem and honored her as an Industry Disruptor Icon. Learn more at tomorrowzone.io.

Ricardo Rios Jr, CFA, CLFP

COO
Commercial Equipment Finance, Inc.

Mark Tomaselli

President and CTO
QuickFi

As President and CTO of Innovation Finance, Mark is responsible for all aspects of product development, QuickFi Platform strategy, and QuickFi mobile app engineering.

Prior to joining Innovation Finance, Mark served as CIO at First American Equipment Finance. He guided the company's technology vision, strategy and execution. Mark is a recognized leader in creating exceptional client experience through the use of progressive technology.

Mark has held senior management positions with Fortune 500 companies, including Sun Microsystems and Frontier Communications. Mark’s insights are sought in both finance and technology. He frequently presents to organizations like Box, Salesforce, Okta, and the ELFA. Mark holds a BS in Information Technology and is an active Box Digital Advisory Board member.