Outthinker Process Masterclass: Shaping the Future of Equipment Leasing and Financing
Workshop Facilitator: Kaihan Krippendorff
The landscape and ecosystem of equipment leasing and financing is experiencing a moment of unprecedented change. We face a myriad of emerging trends driven by AI, IoT devices, lower interest rates, deglobalization trends, automation, labor shifts that are accelerating new opportunities including such as new pricing models (equipment as a service), predictive maintenance, risk management, transformations in customer experience, personalization at scale, etc. We face a strategic inflection point in which we get to choose to lean into and shape the future (an Outthinker) or adapt and risk falling behind.
ELFA is pleased to welcome Kaihan Krippendorff, the CEO of Outthinker, six time best-selling author, and a top 20 globally recognized expert on growth strategy and innovation, to our 2025 Executive Roundtable. Kaihan will be conducting a deep dive Outthinker masterclass where attendees will learn a proven process and set of practical tools to make sense of the bigger picture and identify strategic approaches for your business to drive growth and create competitive advantage. His work has generated over $3 billion in new annualized revenue for companies like Microsoft, BNY Mellon, Lockheed Martin, GE, HP, Oshkosh, Wal-Mart, and others.
Who Should Attend? Please Review Carefully
Attendance is limited to the senior executive leadership from ELFA member companies. Executives must hold the position of president, CEO, managing director, COO; or be part of the senior leadership team and/or manage a substantial division within the company. Service Provider Member Companies may send one senior executive from their company to this Roundtable. ELFA Regular Member Companies may send up to three representatives from their companies.
We Thank the Sole Sponsor of ELFA's Executive Roundtable!

Registration Fees
Price Description |
Amount |
1st Person Attendee from Member Company |
$2020.00 |
Additional Attendee from Member Company |
$1717.00 |
Spouse/Companion |
$300.00 |
View cancellation and other policies
Conference Schedule & Other Events
Schedule
This session will take participants through:
- The Outthinker Process: five strategic steps that will help you and your team build more disruptive strategies
- The 12 strategic trends strategists are most concerned with for 2025 and beyond
- The 9Ps Framework - to systematically examine the essential components of your business models and identify overlooked areas ripe for enhancement
- The Outthinker Playbook- the top five strategic patterns and mindsets being used by outperforming companies
- How you as an individual can lead through these times of change and support your people to do the same
Outcomes:
- Learn a repeatable strategic approach for you and your team to consistently generate more innovative strategies
- Walk out with a list of new strategic options you can implement this year
- Have clarity on 1-3 strategic initiatives you feel have the potential transform your business’ trajectory
- Expand your situation awareness by understanding the ideas and initiatives of peers
Participants will receive and Outthinker Process toolkit and workbook that they can use with their teams to apply learnings from this session.
Speakers
James Cress
Vice President & General Manager
Flex Financial, Stryker
James is the Vice President and General Manager of Stryker’s captive finance arm, Flex Financial. He joined the company in 2008 and is responsible for delivering financial solutions that make it easier for Stryker’s customers to reach their clinical and financial goals. Previously, James was Senior Vice President and Vendor Business Unit Director for eight years at National City Commercial Capital and he spent several years as a Vice President in Small Business Banking at US Bank.
James has been an active member of ELFA since 2000 and has served as a Director on its board. He is currently serving as Vice Chair and is the current board liaison to the Emerging Talent Advisory Committee. He has previously served as LeasePAC Chair, regularly attends Capitol Connections, and has been a member of the Captive and Vendor Finance Business Council Steering Committee, Women’s Council, and provided ELFA Guest Lectures at Michigan State University.
James holds a bachelor’s degree in economics and a master’s in executive leadership and organizational change from Northern Kentucky University.
Andy Fishburn CLFP
Senior Vice President of Public Policy
Equipment Leasing and Finance Association
Andy Fishburn is the Senior Vice President of Public Policy for the Equipment Leasing and Finance Association (ELFA), the premier trade association representing 575+ member organizations in the $1 trillion equipment finance sector.
Mr. Fishburn joined ELFA in September 2012. He directs and operates all aspects of the association’s federal relations strategy and the engagement of members in political programs.
Fishburn has focused on legislative, financial and tax policy matters throughout his distinguished career within the Department of Treasury and the U.S. Congress. He served in legislative affairs positions and as senior advisor to four Secretaries of the Treasury, including as a Deputy Assistant Secretary under Secretaries John Snow and Henry Paulson. During 2010 and 2011, he served on the staff of the U.S. Senate Committee on Finance and worked for Sen. Max Baucus (D-Mont.) on tax policies such as bank taxation, tax administration, oversight of the IRS, tax extenders and small business tax issues. Most recently, he was the Director of Legislative and Intergovernmental Affairs at the U.S. Mint, acting as the Bureau’s lead legislative strategist and congressional liaison.
He has a B.S. in environmental studies from the University of Michigan and a Master of Public Affairs from Indiana University.
Kaihan Krippendorff
Founder, Outthinker Strategy Network
Outthinker Networks
Kaihan Krippendorff has made a commitment to helping organizations and individuals thrive in today’s era of fast-paced disruptive technological change.
He began his career with McKinsey & Company before founding the growth strategy and innovation consulting firm Outthinker. His growth strategies and innovations have generated over $2.5B in revenue for many of the world’s most recognizable companies including BNY Mellon, Citibank, L’Oréal, Microsoft, and Viacom. He is a best-selling author of five books, most recently the Edison Award nominated, Driving Innovation From Within: A Guide for Internal Entrepreneurs.
Kaihan has been recognized by Thinkers50 as one of the top thinkers in the world to look out for and as one of the 8 most influential innovation thought leaders in the world. Kaihan was also ranked the Thinkers360 as the #1 Global Innovation Thought Leader and the Thinkers360 #1 Global Business Strategy Thought Leader in 2019.
Kaihan founded the Outthinker Strategy Network, an exclusive network of Chief Strategy Officers from large organizations with over $1B in revenue. A trusted advisor to these Fortune 500 Strategy Executives, Kaihan is known for facilitating powerful conversations that create strategic clarity and yield actionable and impactful ideas for this diverse cross-industry group.
Amidst his dizzying schedule of keynote speeches, consulting projects, ongoing research and writing, Kaihan still finds time to host the Outthinkers Podcast and teach at business schools throughout the US and internationally (including NYU, FIU, and Wharton Executive Education). A regular contributor to Fast Company and other major business media outlets, Kaihan is an advisory board member for high growth startups in the spaces of IoT-human-machine collaboration, blockchain-powered transportation, international food processing/exporting, and sustainability focused products and lifestyle B-Corporations.
He holds degrees from the University of Pennsylvania School of Engineering, Wharton, Columbia, and London Business Schools and a doctorate in strategy. With a mother from Bangladesh and a father from Germany, Kaihan brings a holistic, diverse, and global perspective to everything he does. His work has brought him to 58 countries all over the world. He speaks three languages and has lived or spent significant periods of time in Asia, Africa, Latin America, Europe, and the Pacific. He lives in Greenwich, Conn., with his wife and three children.
Leigh Lytle
President and CEO
Equipment Leasing and Finance Association
Leigh Lytle is the President and CEO of the Equipment Leasing and Finance Association (ELFA), the premier trade association representing 575+ member organizations in the $1 trillion equipment finance sector. In her role, Ms. Lytle leads the association in executing its mission and delivering on the value proposition to its members. This includes providing a platform to promote and advocate for the industry, including attracting and developing new and diverse talent; a forum for professional development and training; and a resource that develops information about, and for, the industry. She also serves as the President of the Equipment Leasing & Finance Foundation (ELFF), which is dedicated to inspiring thoughtful innovation and contributing to the betterment of the equipment leasing and finance industry.
Before joining ELFA, Ms. Lytle served as the Head of North American Policy at Plaid and led education and engagement efforts with regulators and financial institutions. In this role, she advocated for protecting consumers' rights within the digital financial ecosystem and in Washington, D.C. She also served as the Chair of the Board of Directors of the Financial Technology Association (FTA), which represents innovative companies shaping the future of finance. The industry trade group champions the power of technology-centered financial services and advocates for the modernization of financial regulation to support inclusion and responsible innovation. Before joining Plaid, Ms. Lytle spent over 15 years in the Federal Reserve Bank system in various executive roles ranging from engagements in monetary and regulatory policy to operations and data analytics oversight.
Hotel Information
Reservations
The 2025 Executive Roundtable will be held at the Conrad Orlando, 1500 Eastbeach Way, Orlando, FL. A special conference rate of $419 is offered to attendees. The discounted room rate is available until EITHER the room block sells out OR the discounted rate expires.
REMEMBER The discounted room rate is available until EITHER the room block sells out OR the discounted rate expires. Reservations made after this date are based on hotel availability and may be at a higher rate.
Getting There
Conrad Orlando sits on the north end of a 20-acre tropical paradise, 20 miles from Orlando International Airport (MCO). Find us less than three miles from Walt Disney World® Resort, and within ten miles of other iconic favorites like Universal Orlando Resort™ and SeaWorld® Orlando. For more information please visit the hotel website.
Parking
Valet parking is available for $50 per night. Self-parking will not be available.
Things to Do
View some of the best area attractions to make the most of your trip on the Hilton website!
Please NOTE - Scam Email Warning
A number of scam emails have been floating around marketing the room block for this conference. ELFA does not use third parties to assist in booking our hotel block. We provide the hotel link to you, as the attendee, through this website and through our own marketing emails. Please do not engage with the third parties to book your hotel reservations. They are NOT associated with ELFA.

Conrad Orlando
1500 Eastbeach Way
Orlando, FL 32836
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