Equipment Leasing and Finance Association - Equipping Business for Success

Richard Bettenhausen

Director, Strategic Engagement Team
Cisco Systems Capital Corporation

Joe Leonard CLFP

CEO
Oakmont Capital Services

Michael Maple

Senior Director, Sales Acceleration and Execution
Cisco Systems Capital Corporation

Jennifer Martin CLFP

Chief Product Officer
LTi Technology Solutions

Jen Martin is the Chief Product Officer at LTi Technology Solutions. In her role as CPO Jen leads the Product and Client Success teams. Jen is responsible for managing LTi's investment in new product and technologies, providing value added solutions to critical customer and market problems.

Jen Martin has been in the equipment finance industry and was at Key Equipment Finance (KEF) for 28 years. She has held many roles over that time including Operations Manager for various support/client service areas and Originations teams, Technology Project Manager, Technology product owner and Quality assurance manager. In 2019, she led the team that implemented ASPIRE and was a lead on the team that upgraded KEF’s end to end technology stack. Most recently, Jen Martin was part of the Key Equipment Finance senior leadership team, responsible for the successful execution of KEF’s technology roadmap, aligning technology tools with the needs of Key Equipment Finance’s clients and employees. Additionally, Jen led a sales enablement team that enables KEF’s growth success through data driven strategic modeling, problem solving, helping market Key’s capabilities and exceeding client expectations through the implementation of innovative technology tools.

Jen Martin is also a founding member of the ELFA Women’s council, immediate past chair for the ELFA Operations and Technology Committee/Conference, a member of the Monitor’s Editorial Board and is part of the ELFA’s Innovation Advisory council.

Steven Norman

Manager II - Automated Solutions

Jayma Sandquist

Chief Marketing Officer, SVP JDF US & CA
John Deere Financial

Jayma Sandquist brings 34 years of industry experience to her current role as SVP and Chief Marketing Officer at John Deere Financial (JDF), a role she has held since June 2020. In this capacity, she holds global responsibilities for spearheading the marketing function at JDF. Her pivotal role encompasses leading the marketing, sales, and customer management teams in the US and Canada and having profit and loss accountability for the region. Jayma's responsibilities include overall management, driving new business generation, and ensuring robust financial performance.

Jayma's journey with John Deere began in 2002 when she assumed the role of Operations Manager for John Deere iVESTA, a unit that laid the technological ground work for the crop-input financing business. Over the years, she has taken on various roles in JDF in marketing, sales, product, and operations functions.

Jayma holds a bachelor's degree in mathematics and computer science from Northwest Missouri State University. She is a wife of 35 years, mother to 4 adult sons (and daughter-in-laws), and grandmother to 3. Additionally, she serves as a member of the Equipment Leasing and Finance Association Board of Directors.

Larry Scherzer CLFP

Senior Director
Cisco Systems Capital Corporation

Mark Thompson

Chief Risk Officer
Toyota Industries Commercial Finance, Inc.